| FSBO / For Sale By Owner, which means selling your real estate property without the benefit of a Real Estate Agent representing you and negotiating on your behalf. Annual studies by the National Association of Realtors® show that sellers receive 5% - 8% higher purchase prices when selling through a Realtor®!
Sellers who decide to sell as a For Sale By Owner -- a FSBO, without representation -- often start out with the best intentions; however, most of them end up listing with a real estate agent. Why is it so difficult for unrepresented sellers to sell their homes?
The three biggest reasons for sale by owners fail are:
- Lack the expertise to price a home (too high or too low)
- Condition of home (not staged)
- Little (or bad) marketing / Marketing knowledge.
- Most buyers are represented by an agent.
Why would a seller receive a higher sales price when they hire a Realtor® and pay a commission?
1.FSBO sellers find it difficult to get qualified buyers because buyers who respond to FSBO ads usually have not been qualified to purchase a home, qualified buyers retain a real estate agents to help them find a home.
3.Real Estate agents show homes listed on the local MLS, and most FSBO do not respond to the Real Estate Agent when the agent requesting a showing.
3. Most buyers who view FSBO homes are often bargain hunters, they know you are not paying a commission and so they expect you to lower your price. Also many buyers are are savvy investors who negotiate to a low price.
Most FSBO cannot negotiate the best sales price because....
1. Most sellers are emotionally attached to their house and often think the value is higher than it really is, and are not familiar with the "big picture" of the real estate market and today's market values.
3. FSBO is not attune to buyers and do not know their wants and needs. FSBO sellers must negotiate with buyers, getting involved on an emotional level, rather than a business transaction. Most FSBO sellers are inexperienced in the mortgage lending procedures, also solving such problems as low appraisals.
4. FSBO sellers are at high risk of lawsuits - they are not familiar with legal forms, real estate laws, and requirements.
What does that mean for a seller? They should hire a Realtor® to sell it Right!
A Realtor® is worth her commission - in marketing, negotiating, and closing on your behalf! Remember that old adage, "You get what you pay for." In this case, it pays to have a professional represent you. So if you think you can't afford to pay a commission -- you can't afford NOT to! And in case you're wondering what a commission will cost you, remember everything is negotiable.
Save time and money, allow a Realtor® to do what he or she does best, get you the highest price for your property with the best terms available to you! I offer a marketing opportunity for FSBO's with
A World Class Real Estate Broker, Right in Your Hometown.
-
In Top 60 Real Estate Companies in U.S.
-
25 years in business
-
Largest real estate company in the Hudson Valley
-
Rand Family Difference
-
Committed to the Community
-
Part of Better Homes and Gardens Real Estate
-
Integral brand of American culture
- Access to the Realogy Corporation's global reach
The Region's Leading Broker
Why?
-
Better Marketing
-
Better Service
-
State-of-the-Art Website
-
Extensive Networking
- Highest Producing Agents
|
-
Dedication
-
Commitment
- Professionalism
- Advertise on National Real Estate Websites
|
-
Staging and Showcasing
-
Direct Mail Advertising
-
Print Marketing
-
Targeted Email
- Property Brochures
|
| Selling your home is an involved process that affects your family and your future. Before you begin this process, you'll want to ensure that you have the most up-to-date information. When should you sell? How do you get the best price? What kinds of renovations should be made prior to the sale?
I will assist you in answering the many questions that arise during the home selling process. When you're armed with the right information and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.
It is of utmost importance to me and Better Homes and Gardens Rand Realty to satisfy you, and I will take the time and care to listen and attend to your concerns, questions or inquiries. If you have been a FSBO and are now leaning towards hiring a Realtor, please contact me. I consider this a job interview and take it very serious. After all, it is a job that you would be hiring me to do, right?
|
|
Maximum exposure is key to successful selling a house, if the services of a licensed Real Estate agent is needed by a home seller, then it is important to 
;)
;)
