I Thought Your Office Would Be Much Larger based on Your Internet Presence
Creating a strong internet presence through the use of websites (with good SEO), blogs (like ActiveRain and ActiveRain Outside Blogs) and posting your listings on other national sites, can help you reach more potential buyers and establish yourself as a local authority in real estate.
We had a buyer/investor from Texas contact us this week when he was in Missoula about looking at investment properties in the area. Kevin spoke to him on the phone several times about what types of properties he was interested in and they agreed to meet at our office.
When our client arrived he said,
"I thought your office would be much larger based on your internet presence. I was expecting you to have an entire two story building or something. When I was searching online, you guys took up the top 10 places on Google for what I was searching."
While we maintain two small offices, we are highly mobile and work mostly on our laptops. Our internet presence and marketing is our priority. We maintain several websites, blogs (including ActiveRain and our Outside Blog), and online ads. As a result, we tend to do very well in the search engines for local real estate terms and often come up before the larger real estate companies in our area.
What we've learned is that
- The internet can be a great equalizer for smaller real estate brokerages, and
- The size of your internet presence does not have to correspond with the size of your office space or the number of agents you have working for you.
How is your internet presence and how does it help you in real estate?
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