Sizzling Steak and Magic

I love dinner.  I love eating out.  I love to eat dinner at Flemings Steak House.

I live in Houston Texas.  Steak Houses are everywhere.  They all cook Steak and serve cocktails.

What’s the real business of a Steak House?  Is it to cook steak and sling drinks?

NO.

Their real business, if they crave raving fans, Yelps and profits, is to serve “Emotionally Evocative Experiences”, “Visual Delights”, “Tongue Tease” and “Feel Good”.  It’s not ALL about cooking steak, it’s about the entire dining experience.

What Business Are We In?

[FYI: This share was inspired by content and comments contained in twos posts authored by Erion and Lani.  Check'm out:  E = ONE and L = TWO.]

I hear, ” I sell houses”.   I say, “WRONG”.

Selling a house is the result of what WE DO. A myopic focus on selling houses leads to survival, short term success and finally, Burn-Out.  Want to open a can of Break-Out Thrival?  Read on.

We live, work and play in a Trust (Consistent, Accurate, Timely, Honest, Safe), Experience (Evocative and Engaging) and Entertainment (Fun, Interesting, Unique, Provocative) society.

Serving true Trust, emotionally evocative Experiences and Entertainment leads to loyal fans, perpetual referral recommendations, closed sales, big-bank and Break-Out Thrival.

IMHO, Our Real Business Is Communication. Presentation. Solutions. Inspiration and Leadership.

Communication:  How we broadcast and share.

If you're UP for it, you can READ the rest of the post HERE.