What Ails Your Emails? – 7 Steps To Improve Email Communication: (1) Houston Texas Real Estate Tips!

There's no question that email has revolutionized the communication process. Now with a single mouse click you can let everyone in your entire customer base know just what a terrible speller you are. Using email to sell effectively is a skill, however, and many salespeople need a serious refresher in the dos and don'ts. In “21st Century Selling: An Anthology of Advice from Top Sales Pros” (21st Century Selling, 2002), contributor Auren Hoffman offers the following suggestions for composing sales emails that get read and inspire action.

1. And she told two friends....

Write your emails with the expectation they will be forwarded. Before clicking send, ask yourself: Will this make sense to anyone who reads it? Always clarify context, eliminate acronyms and refer to people using full names. Even with customers with whom you have a close relationship, try to strike a balance between friendly and professional.

kheinrich@firstam.com www.fatcohouston.com

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Post is included in group: Addicted to Active Rain
Post is included in group: More Referrals: Strategies & Tips on Getting More Referrals
Post is included in group: Realtors®
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1 Comments on What Ails Your Emails? – 7 Steps To Improve Email Communication! Houston Texas Real Estate Tips!

SEP
17
2009
488,801 Points Outside Blog Called Shot Master

Kevin, I like your series on the use of Emails. Almost on a weekly base, usually when I list a new listing, I will email all my contacts and encourage them to pass along the listing.
9:32am • #1


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Kevin Heinrich

Clear Lake City, TX

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Heinrich Group

Address: 5827 Beaver Falls Dr., Houston, Tx, 77346

Office Phone: (281) 488-0607

Cell Phone: (281) 723-1982

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Real Estate News with a Value added punch Clear Lake Texas Real Estate

I think this is a good rule to live by! "We are not put on this earth for ourselves, but are placed here for each other. If you are always there for others, then in time of need, someone will be there for you." ~ Jeff Warner

One last thought for the day:

"Winners Make it Happen, Others Let it Happen!"

kheinrich@firstam.com www.fatcohouston.com

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