When we began working in the downtown St. Louis residential real estate market over 5 years ago, it was sort of a new thing. The market existed largely between developers and buyers with very little involvement of realtors. As a realtor, there were very few examples of how to do things and many realtors, including Premier Realty Exclusive, treated downtown just as they would the suburbs.
Looking at more established urban areas often was of little assistance, but recently, looking at a New York City brokerage, we found that they were holding open houses on week nights instead of the usual Sunday Afternoon. This makes sense. With approximately 85,000 people working downtown, the largest segment of people using the downtown core were somewhere else when we were holding open houses. Weeknights just seemed logical.
This week we are going to test our hypothesis by holding four downtown lofts open on Thursday Evening between 5 and 7.
Are there any other urban realtors with experience doing this type of event? Feedback would be awesome. We're looking to make the most of this experience and possibly build upon the success of our downtown renaissance.
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