Do you use magnets? We have all heard stories about agents landing listings through mailing recipe cards, newsletters, and of course by blogging about a neighborhood. Some agents pass out pumpkins around Halloween or seed packets in the spring. I have had clients call off the postcard that was mailed to an area with comparable sales. All of these are ways real estate agents prospect for cold leads. Some effective, some not.
Judging by the quantity of magnets and stickies on most peoples refrigerators I was wondering how successful promotional magnets are? We all probably have at least a few on our fridge from the local pizza delivery guys, but what about real estate services? They are pretty cheap and seem to stick around.
Of course nothing out does a good referral, but do you use these promotional magnets to stay at the top of your spheres mind? Do you mail them out to a geographic area? How successful have they been? I would think that magnets with football schedule printed on them would stick around and be used for at least a season. You might even get a call asking for next years season if they get used to having one.
What have your experiences been in using refrigerator business card magnets?
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