How to Use Facebook for Real Estate
How to Use Facebook for Real Estate
If you operate a real estate brokerage franchise or are an agent working for a real estate broker, you will appreciate the below advice.
A few days ago, I posted a blog called How to Use Social Networking for Real Estate. I received some great comments, and started corresponding with a nice couple from across the country. My post had raised their curiosity, but their use of Social Networking for real estate was limited. They had some doubts about joining Facebook for business purposes.
They were having trouble seeing beyond the casual, social aspect of the site, and hadn't seen the business applications that Facebook had yet to offer.
I wrote them back, and equated Facebook to television. I explained that there are many different channels, networks, and forms of entertainment on TV, some of which could be very useful in business,
FaceBook has groups ranging from casual meeting places to nationwide Real Estate groups, and the largest of them has 40,132 members at this moment.
Here is the advice I offer to you to maximize your Facebook effectiveness:
• Create a Facebook page strictly for business
• Join local or national groups that are relevant to what you are trying to accomplish
• Keep personal contacts(ie friends and family)separate from your business profile
• Link your Social Networking sites to each other via widgets (small buttons that can be added to your website or blog that take the reader to another page that you have posted content on).
Our Real Estate Franchise owners at Area Pro Realty are well trained on how to use Facebook to enhance their business. Strategic Social Networking is just one of the many technological advances that I'm spearheading. If you're interested in learning more about our Realty Franchise, then check us out at www.AreaProRealty.com/franchise.
"There are a lot of real estate franchises for sale, choose wisely, as the most innovative franchise might have been one you haven't considered"
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