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Is Your Real Estate Blog/Website Generating On-Line Income for YOU?

This is a follow-up to my 8-26 post #1 EZ Way to Make Money with YOUR Blog or Site. I received a number of IM’s indicating that many thought just adding the Google Adsense script to their blog/websites was the key to making some decent additional revenue.

Before we go any further, if you have not read my post noted above, please do so. As SEO webmasters we host over 60 real estate sites in California. Many of these sites have added the Google Adsence scripts with hope of making a little gas money per month.

Here is the monthly Google Adsense income for five California real estate websites (not to embarrass anyone and to comply w/Google Adsense terms, full site URL’s and certain Adsense stats have been eliminated or masked):

Adsense for real estate sites

If we elimate the site w/237 page views, you’ll note that the August average page views was just 13. The average click-throughs were only 1.25 and average monthly income was 87 cents! So, it should be quite evident that just adding Adsence to your real estate site will not come close to purchasing an additional gallon of gas, for the vast majority.

So, is it worth your time? Will you lose possible big money commission by having Adsense on your site?

To help answer these questions, look at my one day Adsense income on 9-9-09:

Google Adsense income

With just 47 clicks I made $77.98 in one day! That should answer the first question posed above. The answer to the second question, is no, if implemented correctly. By proper placement of the Adsense script and unitization of the blocking features available, you can keep other real estate ads from appearing on your site. If you are running a real estate site, what other possible ads can be displayed? The general categories could be related to mortgages, reverse mortgages, credit reports, moving companies, painters, remodels, bankruptcy, estate planning, tax prep etc…

It still takes a little work. If you are not ready to learn and put time into proper SEO, I would say don’t waste your time for 87cents per month! On the other hand, if you believe life is continual learning, and you want to take control of your real estate blog/website, not only will you be able to make some decent gas money each month, but your rankings and traffic will show marked improvement.

I’m working on some future posts on ‘inside’ SEO & Adsense tips that I’ve learned by actual implementation on real estate and other sites/blogs over the years. Don’t miss these! I strongly suggest you subscribe to my free RSS feed or email post alerts at: search engine optimization software blog.

http://www.websitetrafficbuilders.com/websitetrafficbuilders

search engine optimization software

Posted by Judi - SEO for Realtors Search Engine Optimization Software on 09/14/2009 05:14 PM

Comments (10)

Blogging in the Online Marketing Channel

website income, blog income adsense, google adsense

Post is included in group: Realtors®
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10 Comments on Is Your Real Estate Blog/Website Generating On-Line Income for YOU?

SEP

Great Information. Thanks

SEP

Thanks for the great information!

SEP

I have much to learn; seems they way life is! Learn learn learn or you get left behind!

Hmm. This is something to look forward to, but first... I have to write! Ack! LOL! That's the most challenging part of blogging for me. I guess, it just takes practice. Thanks for the info!

Hi Kris, Lyndon & James:

Thanks for your comments.

I strongly suggest you subscribe to my free RSS feed or email post alerts at: search engine optimization software blog.

SEP

Making money from a little Google ads is not a bad thing, but we should be very carful to not replace a few google dollars with a potential customer.... when you add google ads to your site you are actually giving your visitor a 'go pass my website and dont look back' card for a penny's worth. So unless your google adsense can pay your bills, then you might want to stick to the main reason your site is there in the first place.

SEP

Hi Sean:

From your comment I'm not sure if you noticed that in my post I addressed this question. Google has a blocking feature just for this.So, sure you can block other real estate ads while having moving, painters, home insurance, life insurance, banking, alarm and stock broker ads appear!

Keep in mind, if your visitors are looking for these other services, you are providing a useful service. If not, they are all just a click away.

Also, as I state in my post, if done right, your income can easily add up to the same as a few additional closed sales per year!

Hi Judi,

Yes, Google has a blocking feature BUT (a) most people do not regularly check the sites ads that are displayed and filter them out. (b) usually your competition ads have the better click through rate, so by filtering them out you will be loosing substantial adsense income. (c) to get to the income level that you are talking about , the site owner should be into Internet marketer and not a real estate ;)

Most Realtors sites do not have more than a few 10s or maby 100s of visitors a day, far from what you would need to make some real money, so with all the above said, I still think that it is a big NO NO to add any adsense to an agents site that is targeting customers.

If I would like to recommend other services, I think opening up a "recommended services" section would be a better idea.

Your example above is great... but could you share with us (a) how may unique pages views was required to generate 47 clicks and (b) what type or category this site targets ?

Hi Sean:

My post is about making additional income from a blog/website. In the post I said : " it should be quite evident that just adding Adsence to your real estate site will not come close to purchasing an additional gallon of gas, for the vast majority."

It's just like real estate sales....20% of the agents make 80% of the commissions. With just an hour a day, one could not only earn some decent income but also increase directed traffic! No, my ideas are NOT set it and forget it! This is why I said: "It still takes a little work. If you are not ready to learn and put time into proper SEO, I would say don’t waste your time for 87cents per month!"

We did not save the daily stats for the 47 clicks, so, I can not answer that. But, so far today (at 3PM), on one of our sites we have had 8 page views and seven clicks which generated $24.70. The site is about residential real estate with info also about commercial & income real estate.

Also, I agree with you on real estate website visitors, but, again we are talking about the 80/20 concept. With just one of our real estate sites our unique traffic was: June - 21,401, July - 23949, August 25,949. But, again, if done the right way, huge traffic is not required. Keep in mind, this is not opinion, but fact based on actual results.

SEP

Judi, Thank you for sharing the info. I would take 8 page views and 7 clicks any day.

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