Real estate, where we all make tons of money, drive fancy cars, wear stylish clothing and eat in expensive restaurants, yeah, right.

The real estate business is dynamic, changing conditions mean brokerages and agents have to stay on top of what works and what doesn't. Is it a seller's or buyer's market? Are interest rates going up or down? How much inventory is out there?

These questions and many more are presented everyday to those working in the real estate business. One of the most important question for most is, "where is my next deal coming from", or "how do I find more clients". The life of an entrepreneur, it's so wonderful and exciting!

The answer to these types of questions depends on you and what you are willing and able to do. Walk neighborhoods, mail postcards, buy Internet leads, hold open houses, social networking, the list is endless. What do you feel comfortable doing, find out what it is, that way you'll do it consistantly until it produces results. If you hate holding open homes don't expect that activity to produce results. Your real feelings will shine through the veneer and devulge your true desire to be elsewhere.

Not all agents work the same, what works for one agent may not work for another. For example, I won't buy internet leads from the lead aggregators, not that I don't think internet leads have value, it's just that I believe the aggregators are stealing our business then selling it back to us. So if internet leads are your thing, generate your own through social networking, websites, blogs, etc., or buy leads from an agent recommended aggregator. Make them prove their leads produce results, talk with their existing agent clients and make sure you hold them accountable. And if they won't let you try before you buy, keep looking.

If you love to meet and talk with real live people, hold open houses or walk the neighborhoods, this may be exactly what is needed to get your real estate business moving. It's amazing the effect any activity can have on our businesses.

One of the things I like most about the Area Pro Realty franchise is you are allowed to be who you are and run your business so that it meets your needs and your clients. Whatever floats your boat, as long as it's legal and ethical, you'll get the support of the whole company. So whatever "Your Thing" is, do it often, do it right and always remember, Never give up, never surrender.

If you are an experienced agent looking for the right career opportunities, or a broker interested in the availability of an Area Pro Realty franchise in your area, follow these links and/or call Mike Volkin for more information, you'll be glad you did. (925) 798-2732

Welcome aboard to our newest franchises: 

• Area Pro Realty Treasure Coast, Stuart, Florida
• Area Pro Realty East Bay, San Ramon, CA.
• Area Pro Realty Mount Diablo, Clayton, CA