Special offer

Staging is Like Resume Writing

By
Real Estate Broker/Owner with Premier Realty Exclusive MO license #2005035566

Staged st louis home

When I graduated from school and was ready to seek my fortune, I wrote a resume summing up my life to that point.  Despite my lack of experience, I easily filled up two and a half pages of courses, clubs, certifications and such that sounded like "good resume material".  After a little more embellishing, I added another half page and proceded (thank God!) to a head hunter / consultant to review my efforts.

I sat mortified as she heartlessly stripped away my achievments as if they meant nothing until my resume was broken down to one page of neatly organized special achievements and accolades along with my contact information. 

As an employer today, I see more than ever how useful it was to break down and organize the material--making sure the most important information was showcased at the beginning.  I know now that employer's want, and deserve a brief and informative summary reflecting a prospects achievments and personality.

Home buyer's are much like employers. 

In consulting seller's, I often find the biggest problem is when they try to keep everything.  As a realtor, I try not to indulge in lifestyle coaching.  If a seller wants to pull all their extra stuff out of storage and set it up in their next home, fine.  But in selling, careful consideration must go towards what NEEDs to be left in the home.  Too much furniture, books, clothes, toys, etc. can zap the enthusiasm from a buyer and place the focus clutter instead of where it belongs. 

Another staging tip I've learned is taking out things that could help sell.  Having a dining room table set elegantly with a few settings of fine china and crystal can establish a mood in a room.  These are things that may normally never see the light of day. 

Lastly, seeking professional help, as I did with my resume, can really make the difference.  Someone without the sentimental attachment to your possessions can give unbiased advice on what a buyer would perceive.

Home staging can make the necessary difference as to how a buyer percieves a home.  Take advantage of a realtor offering these services (often for free) when its time to sell your home.

 

Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Well stated Chris, I really like your analogy. Staging is about putting your best foot forward and making sure your shoe is polished and the laces are tied up. Looking forward to reading more from you.

Sep 15, 2009 12:01 AM
Kimberly Uksik
Independent - Pickering, ON
Home Stager - Durham, Toronto, On.

I agree with Michelle, This is a great post and a great spin on how Home Staging can help to sell a house

Sep 15, 2009 12:51 AM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

I absolutely love this analogy.  It is one that may appeal to a different demographic than "detail your home the way your detail your car"!  Thanks.

Sep 15, 2009 01:44 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Even better advice for sellers is to hire a professional home stager who can present their home at its very best.

Sep 15, 2009 02:12 AM
the Chris & Lisa Grus Team
Premier Realty Exclusive - Saint Louis, MO
GRI, e-PRO

Thanks Maureen, that's where "professional help" comes in.  The first point of contact would probably be the realtor who would would ABSOLUTELY have some professional stagers available.   

Sep 15, 2009 05:35 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Chris ~ It's so good to hear from Realtors here on A/R who know the powerful benefit of professional home staging!  Thanks for a thoughtful post.

Sep 15, 2009 06:01 AM
Cathy Brosius
Arranged Smartly LLC - Saint Louis, MO
Home Staging St. Louis region

It's so nice to see a realtor writing this post! Great analogy. I think of the job interview too, but along the lines of what you would wear. You might put on a nice suit or freshly pressed shirt and khaki pants, but you wouldn't wear your well-worn sweat pants and t-shirt. That first impression is so important with everything in life!

Sep 15, 2009 02:52 PM
Laurie Calhoun
Gloria Home Staging, Inc. - Winter Springs, FL
Seminole County FL Home Stager

Excellent analogy, Chris. When I'm writing, whether it's a resume, a newsletter or a blog post, I often find that I have to be heartless and edit out some of my favorite prose in order to make the whole piece better. It's hard sometimes (I get emotioally involved in my writing...), but the end result is worth it. I've never thought of how much like writing staging is. Thanks for helping connect the dots! (BTW, I love the chairs and pillows!)

Sep 15, 2009 02:55 PM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA

Lovely photo.  Yes, its true. I am trying to help my husband with his resume and I keep saying cut it down, leave out the clultter - don't show them everything...verbiage I say every day to my clients!

Sep 16, 2009 04:03 AM