so, this is in part an update on my article "here's another example" from yesterday.

In the article I was explaining that the seller of a property that we were writing an offer on, was offering a $1,500 bonus to the buyer's agent (me)... and what a waste of money that was, because here we were writing an offer on the property, and we didn't even realize a bonus was in play.

So, we asked the seller to take the bonus, and redirect it as a credit to the buyer... to be used toward closing costs... at closing.  They were surprised, but agreeable.

No sooner had we written the offer (in fact we hadn't even had time to fax it over) than we found ourselves in a multiple offer situation... (yes, yes.... in today's marketplace, when properties show well, and are priced well... we do still find multiples)... so I consulted with my buyers' and we raised our offer to our "highest and best".  We went for our maximum approval (just for example's sake, since I don't want to give away any private information... let's just call it $350,000... that was our maximum approval).

As we waited through the day, as you can imagine, I had several phone conversations with my clients.... they were anxious... she's pregnant, due any day in the next few weeks.... it's their first house... he's a veteran... they're excited... "What's going on?   How do you think we'll do?   When do you think we'll hear?  What should we do if we don't get it?"

and then a very interesting one "Well, if we don't get it... I have an additional $4,100.00 that I was going to put toward repairs, but this house doesn't seem to need any repairs... so we could always offer them an extra $4,1000."

I guess I hadn't done a very good job of explaining to my client that they were asking for our "highest and best" and we were likely to have only the one shot at it.  We probably weren't going to be allowed to come back after the fact and say... "oh, we lost.... well what if we add $4,100 to the pot??"

So, I suggested that if they were really enamored of this house, and would be devastated if they lost it...that we offer the $4,100 NOW, before a decision has been made.  They agreed, and I called the listing agent to add our $4,100.  So now our offer stands at $354,100.00.  I know... not much of a difference, but I've seen small increments make or break a deal before.

Well, finally a couple of hours later than we expected, we hear from the listing agent.  We got the house (my clients are ecstatic)... BUT (there's always a "but" isn't there?)... we have a couple of changes to the contract.

"okay, let's hear them".

1) We want to exclude the draperies in the Living Room and Dining Room.

I consult with my clients... that's fine.

2) We want to change the tax proration to 100%  (a savings to the seller of about $300-400).

"you know", I say "I'm not really comfortable changing that at this stage... "we gave our highest and best...."

"just a moment" she says "It'll make sense in a minute".

"Okay...."

"And" she continues "we know that you were turning the tax credit over to your clients to help them out.  We know that they said they love the house, and loved it enough to throw an extra $4,100 on the offer."

here it comes

"We'd like to accept their offer at $350,000 with zero bonus".... the other offer, by-the-way- was for $355,000.

dull silence on my end... (although I could swear I heard someone mouthing the word "WOW")

The Sellers have just effectively given up $2,600... or as much as $5,000 (from the other buyer)... why?  According to the seller's agent, because they liked my clients description (they never met them)... they liked the fact that we wrote a letter... stating how much we loved the house... that we were at our maximum... that we're pregnant, and due soon... that he's a veteran...

all of that resonated with the seller, and they want someone like that... someone who loves the house to get it.

dull silence.

 

In today's marketplace???   Really??  a Seller who doesn't only have their eyes on the money!?!

 

"WOW".

ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate
-------------------------------
Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate, Evanston Realtor, Evanston Buyers, Evanston Sellers
North Shore Real Estate, North Shore Realtor, North Shore Buyers, North Shore Sellers

 
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21 Comments on Sellers are heartless, moneygrubbing, sons-of .... oh, wait.

SEP
15

Don't get me started I know what you mean! Thanks for the post!

8:21am • #1
314,541 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router

Alan, great story...it is nice when the seller has a heart to go along with his wallet. I have had buyers ask to write letters in the past, and was never sure if the seller actually were given the chance to read them. Sounds like the other agent was taken with your buyers as well, and didn't push for the money. I like a happy ending it gives the good guys hope.

8:30am • #2
351,193 Points 3 Featured Posts Outside Blog

  We always have the buyers write a letter...their kids loved the bedrooms...the yard is what they always wanted, they appreciate the way the house has been maintained...there are people who are NOT about the money...selling and buying is still a large emotional investment...great job,....love the happily ever after ending.

8:31am • #3

Thanks for a great start to my day.  I've never used a letter from the Buyers, I think I'll try it.

 

8:47am • #4
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Alan:

Wow - those letters do work with some sellers. People are often sentimental about a home that they have been happy in. They want the right person in there, and, "veteran", "pregnant" - those words tug at the heartstrings.  I'm glad your seller had a big heart. 

 

8:47am • #5
271,840 Points 21 Featured Posts Outside Blog

Melissa - I'm not sure you read all the way through.

Steve - oddly enough the agent tells me that she didn't push it... this was totally the seller's decision... but she (and I) was impressed with them.

Sally & David - I have had letters work wonders in the past

Tricia - if written well, they can help a lot

Claudette - tug on the heartstrings, is right.

 

8:54am • #6
107,412 Points

Hello Alan, I know in sales we say that a purchase is a combination of emotional factors and financial factors.  I've seen it with sellers as well that when their emotions are positively stroked, the financial factor (offer price) is not the sole determinant in their choice of buyer to go with.  Great example, and I hope you have a successful closing!  John

9:23am • #7
842,512 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Fabulous.  Good things follow good deeds.  This is clearly a case where the buyer actually got the house in spite of themselves. 

 

9:39am • #8
271,840 Points 21 Featured Posts Outside Blog

Alexander - true enough... And I hope so too

Lenn - in spite of themselves... that describes this transaction well.

10:50am • #9
121,989 Points 5 Featured Posts Outside Blog

Alan - In today's market that is definitely a WOW.  Who's idea was it to submit a letter with their offer?

12:58pm • #10
271,840 Points 21 Featured Posts Outside Blog

Michelle - why, that would be me, Michelle, thanks very kindly for asking.

12:59pm • #11
338,271 Points 19 Featured Posts Outside Blog

That's a nice and a rare thing to hear these days Alan, what can I say other than congrats and I hope your guys enjoy their new home.

4:12pm • #12
271,840 Points 21 Featured Posts Outside Blog

We're scheduled for a Thursday inspection...  so far so good, JL.  He just sent me an email saying "I've been smiling all day".

4:25pm • #13
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Alan,

A letter is always good to include with an offer and can set you apart from the pact. You did all the right things and your buyer got the home they wanted!!!The only thing that would have made this better is if you got your bonus...you deserved it!

4:42pm • #14
271,840 Points 21 Featured Posts Outside Blog

Dorie - I think the letter is a great idea... but the bonus is not.  I'm thoroughly satisfied with the co-op fee offered...any bonus, in my opinion, should go directly to the buyer.

7:34pm • #15
356,309 Points 11 Featured Posts Localism Sponsor Outside Blog

Telling how much the clients liked the house must have been a great idea.  I need to keep than in mind!

9:21pm • #16
SEP
16
205,711 Points 2 Featured Posts

I always submit a letter with the offer, and present it in person if I can.  (Often the listing agent doesn't make it possible...)  The whole point is to personalize the buyer and their situation.  It usually does make a difference.  Here's a new twist - In my weekly sales meeting, an associate said that on the 4th counter he snapped a picture on his camera phone of the 78 year old buyers signing the counter, and texted it to the seller's agent and asked him to introduce his buyers to the sellers.  He did, and the knocked $10K off on the 4th go-around!

11:47am • #18
271,840 Points 21 Featured Posts Outside Blog

Janna - I don't always submit a letter.  Sometimes it's not necessary.... and I don't want to be accused of trying to sway someone "racially" in any way... (ie: please note that this is a white buyer,  or a black buyer, or a young buyer vs older buyer.... you know what I mean?).  We walk a fine line.

12:16pm • #19
SEP
18
564,045 Points 10 Featured Posts Outside Blog

Many people state that you should never tell the Sellers anything about the Buyers, but I believe otherwise, and your story reinforces my belief. I had many similar stories from my time as a Realtor in Texas many decades ago. People buy on emotions -- that's well known -- well when it comes to big-ticket items like houses and classic cars, people often sell on emotions, too.

6:08am • #20
271,840 Points 21 Featured Posts Outside Blog

Russel, we met the seller last night, and he couldn't have been nicer...

7:39am • #21

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Alan May, Coldwell Banker Evanston Realtor, North Shore Realtor

Evanston, IL

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Evanston Real Estate, Evanston, IL

Address: 2929 Central Street, Evanston, IL, 60201

Office Phone: (847) 425-3779

Cell Phone: (847) 924-3313

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