in 2002, Matt Cutts wrote an article which showed that Google no longer uses the META = KEYWORD tags. Matt was and still is today, one of the most highly visible Google software engineers out there.
Even though the META TAG for KEYWORDS is no longer used by Google, you must understand how to use the effectively if you are going to see your website every rise to the top of a first page, Google search results.
Here is how you can get from here to there.
You've heard me talk about WordTracker.com before. Well, this is a good place to go but it's another $49.95 a month. If you like the word: FREE -- then go here my fellow ActiveRainers. This is where you can go to test drive your own key words for free.
You should join them and just give them your email and name and sign up. I did.
Then you can go back and test your key words. But start with GPS-centric words like: dallas real estate, miami real estate, or cincinnati homes for sale... you get the idea. Learning how to create great, rich key words that will get you ranked is sort of hard to guess. WordTracker and now WordStream will show you what the top key words are.
I typed in the words: dallas real estate and I got the following results:
As you can see, the results in order are pretty interesting. It reveals the NEXT highest search term is: dallas real estate agent, then dallas real estate search, etc.
Naturally the firm WordStream is going to have paid tools you can use, but for 90% of us who just don't have a clue how to research keywords and get them into your website, this is a wonderful tool that can help you eliminate the guesswork.
If you'd like to learn more how to get your website to the top of the real estate food chain, call me.