A few SEO gurus are starting to paint a new suite of Paid Search services that might soon be coming to Google. If they prove successful, you can bet your next commission advance that Microsoft will once again try to copy cat it for Bing.  Have you seen Windows 7?

I have. It's the closest operating system I've seen that looks a lot like a Macintosh. So why not go and buy a Macintosh? Why the cheap carbon-copy knock off?

Anyway, that's another story for another time. 

In my last post, I showed everybody a cool, new SEO research tool. 

Search is getting boring and way too predicable. Go ahead and do a search for, "colorado springs homes," and you see the usual suspects in the search results window. You see a few agents, a broker office or two. Zillow or Trilia shows up. It's getting to be a lot of work clicking on these links. If I'm the next time home buyer, I already have in my mind a house for $300,000 - $400,000. 3 bedrooms. 2 baths or more and I'd like it be maybe a few miles away from my favorite mall. Or maybe close to the Air Force Academy.

There's just one problem with my idea. Google doesn't work that way. It won't let me filter down or drill down to a really specific set of homes that match what I want. I've tried entering in the search string:  "colorado springs homes 3 bedrooms, 300000 to 400000, 3 baths or more and close to the mall"

The only way search will work like this, is Google has to add a FACE plate that snaps into your Google search immediately AFTER you search for Colorado Springs Homes. It will be an intelligent sub-search plate that lets you drill down for specifics. 

So --- instead of just knocking out your AdWords ad with three key words, how about setting up a PPC campaign for your entire home inventory? Or neighborhoods? Trust me. It's coming. The future of search has to evolve. I want to narrow my search for a specific house with blue paint. Windows that look inside and outside. No grass. 3 bedrooms, 2.5 baths and less than 12 blocks from the mall.

Can Google let you narrowly filter your next home search? The Bartman thinks you can. Google just hasn't made that idea 100% public. Yet. 

Do you use Google Gmail now? What about Google Docs? Do you use Google's CheckOut or Google's Calendar? What about Google Voice (voice mail) and Google Chat? And you use Google for your AdWords campaigns. And to think that the FTC was once upon a time worried about Microsoft becoming too much of a monopoly.

Below is a sneak peak of a future Google beta you might soon see soon on your computer screen.

If you were then to choose or search Google for CARS, then Google's Crossbow would show you a different sub-search filter. So a different Sub-Search or Filter plate would show to let you narrowly define a car search. 

Type of car. Color. Make. Model. Price. And if you choose used, you get location too. Just like auto trader.

So be thinking of adding PPC keywords for your home inventory soon. It's coming. It's the future of Google search. I just can't tell you how soon.

Just remember, you heard it here from the Bartman, first.