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What is in a name?

By
Real Estate Agent with Select Realty Professionals

For the last couple of weeks, when I've given my business card to new clients, they look at the card, and then they look at the sign in the yard. And then they ask, "Ummm, how are you connected?" It's especially confusing because they usually have started out talking to Elisha and she then passes their contact information over to me. So they are looking at a sign that says "Call Elisha Wooden, Southern Style Realty" which they dutifully do, and then I show up and hand them a card that says "Julia Odom, Select Realty Professionals."

I said all that to say this...Southern Style Realty is now Select Realty Professionals! While I am as proud of my southern heritage as anyone who doesn't fly a Confederate flag can be, I was never that crazy about our company name. Unfortunately, right or wrong, the connotation of "Southern Style" is that of slow moving, slow talking, and slightly thick. Biscuits & gravy, straw between your teeth, sitting on the porch throwing beer cans in the front yard. I dearly love biscuits (not so fond of gravy or grits...can you believe that I was born here?) and I've probably had some straw between my teeth at some point, but I have never thrown a beer can in the front yard (back yard? Maybe).

All these things don't really didn't describe our company. And I say "our" company because Southern Style Realty, now Select Realty Professionals has always been family owned and operated (Elisha is my cousin for those who didn't know). The new name describes us much better. Those who choose Select Realty Professionals really are selecting us from our competition because of our professionalism. I've certainly never been a warm and fuzzy real estate agent who tells you want you want to hear about the home or investment you are considering. I'm just as likely to talk you out of what I feel might be a bad decision. So while I may not be your typical "people person" Realtor, I'm proud of my professionalism and commitment to serving my clients to the best of my ability.

So look for our new name and logo for all of your Chattanooga, SE Tennessee & NW Georgia real estate needs. Select Realty Professionals - Chattanooga Real Estate

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Julia Odom enjoys long walks on the beach, debating the renovation vs. restoration question and hanging out with home inspectors.

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Crystal Webster
The Heritage Home Team (Keller Williams) - Overland Park, KS
The Heritage Home Team

Hi Julia, 

I, also, recently went through a name change. Although it doens't change me or the way that I work I know that my clients approve.

Good luck to you!

Sep 16, 2009 02:44 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

Julia, it sounds like you have made a superb choice, and one that fits your true style.  Congratulations!

Sep 19, 2009 02:19 PM