Facebook Lite for Real Estate Brokers
Facebook has come out with a new version of their social networking site called Facebook Lite. It's a less cluttered version of the original, which has received complaints about usability.
Facebook Lite reads more like Twitter, and has more screen space (i.e. less clutter and less advertising) This new version makes it easier to send out Twitter-like messages without all of the distractions.
This version can be useful in the Real Estate world for several reasons:
• It works great on a mobile platform, so you can update your followers and customers on the go
• You can, quickly and easily, post a link to a listing or website that may be urgent (i.e. timely news)
• It requires less bandwidth, so you can have several applications running.
The site appears much more professional without apps and ads focused on a younger demographic. There seems to be a big buzz surrounding the new site because of the lack of applications. Some argue that Facebook was propelled into the top spot because of the entrepreneurs behind the some quarter million external apps, and blocking them from what may become a more popular site may be counterproductive. For our purposes, I say it's almost perfect. The only aspect that I see missing from Facebook Lite useful in Real Estate is the groups feature. There is talk of a separate platform for applications, but doesn't that defeat the purpose? Internet users are finding simple, useful sites more attractive these days, so why clutter it all over again?
I will be working on integrating Facebook Lite into our Real Estate Franchise Strategic Social Networking plan in the coming weeks. I'm excited to see how our Realty Franchise owners will find new and innovative ways to use this technology. I'm responsible for ensuring that Real Estate Brokerage Franchise owners at Area Pro Realty are armed with the latest technology for supercharging their exposure on the web. Come find out why so many brokers have made the switch to Area Pro Realty, the most technologically advanced Real Estate Company in the world.
http://areaprorealty.com/franchise
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