The expired market is something I work all the time and get about 2 per year. That doesn't sound like a lot, but most of the work is done by my assistants. I just tell them which was I want to target and they start the mailings. I probably go on three listing presentations per year as a result and get 2 out of the 3. The others, it turns out I don't want -- they are upside down or the house is a pigsty that they are not willing or able to clean up.

Ann - What sort of ROI in $$ or % do you think you get from the marketing investment?

Tony, we exclusively use a snail mail compaign we created and turned into an 8x8.  On the day the property is expired, we send out the first piece.  Each Monday there after we send out the next weeks piece.

We are pretty successful at this campaign and at one time the listings obtained represented over 80% of our inventory - this was when it was just David and myself as his assistant.  He maintained an average of 60-80 listings at a time, 80% from the expired campaign.

I have not been nearly as consistent with this program as we are in transition and changing our business drastically.  Our program is one of my major goals for this summer to implement and get going no matter what. 

Christina - How many pieces did it take to start to get a significant response?  Are you willing to share the snail mail docs? :-)

Tony and Christine, i am also interested in the snail mail campaign.  I'm just begining to tackle the Expired Market and my BIC is not an advocate, but wants to see if I can be successful trying.