Via
Amy Jones (Chandler, Arizona RE/Max Excalibur):
If you have a strong Internet presence, do you think it matters to the general population that they recognize the brokerage name?
I've been with RE/Max for over 5 years and I've been wondering recently how much of my success is directly attributed to the RE/Max name? I have received a few RE/Max referrals over the years, but not enough to say they've had a big impact on my bottom line.
I've asked my title rep who took a poll. The general consensus was that it DOES matter to SELLERS, but NOT SO MUCH to BUYERS ...unless those buyers are coming from another part of the country or world, then it might help to have a recognized name.
Since a big name brokerage typically comes with big time fees...I'm wondering if it's worth the investment.
So, what do you think? Has anyone left a major brokerage for a smaller mom & pop shop with success?
Amy Jones, Realtor, ABR, CNE, CDPE
Top producing Realtor in Chandler, Sun Lakes, and the surrounding East Valley.
Rated in the "Top 50 Real Estate Agents" by the Phoenix Business Journal
RE/Max Excalibur
4921 S. Alma School Rd
Chandler, Arizona
amy@amysellsaz.com
Visit www.AmySellsAZ.com for more information including free MLS search.
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You know, if you're a good agent you can thrive no matter what.
But there are definite advantages to larger brokerages like being able to sit open houses of other agents, having a pool of agents who can sit your open houses, the extra marketing budget, etc.