Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Many of my fellow real estate associates have historically scoffed at my blogging efforts or ridiculed me for my involvement on social networks such as Facebook, proclaiming them to be a huge waste of time/energy. They view such activities as being in the same league as AOL Chat Rooms or playing Solitaire. They often suggest that I should focus my energy on more viable and proven marketing methods - like buying ad space in Homes & Land, or calling on canceled/expired listings.
Okay, so let's face it. Participating on social networks can appear to be a waste of time to those who don't understand their value. The can also be rather addictive. Many well-intended real estate professionals have joined the ranks of popular platforms such as ActiveRain, Facebook, Twitter, and others, only to be quickly derailed into spending inordinate amounts of time and energy with activities that bear little or no fruitful results to their business.
(Mafia Wars, anyone?)
Now more than ever, we need to carefully evaluate and discern the best investment of our time, especially when it comes to our social media marketing efforts. In addition, we need to develop effective SMO (Social Media Optimization) plans/schedules, and discipline ourselves to staying on task.
The most healthy approach to utilizing social media in your business is the realization that it is simply one more viable tool, among many, at your disposal. Engaging in social media is not the miracle 'purple pill' that will save your business from the woes of the current recession. It shouldn't replace your current marketing methods/efforts, but reinforce and supplement them.
Expanding Your Digital Footprint
Something that I have found to be extremely helpful in grasping the 'Big Picture' of social media for my business is the understanding that all of my SM involvements serve to expand and enhance my 'digital footprint.' The more I consistently participate, contribute, and spread meaningful content across a select range of networks, the greater the chances for potential clients to find me through organic searches.
Connecting with Your 'Virtual' Sphere
Nearly all successful real estate professionals understand the basic importance of developing and maintaining a comprehensive and organized Sphere of Influence (SOI), usually in a database or some form of contact management program. They then use this information to make meaningful 'touches' or connections with the people in their sphere. Traditional methods of 'touches' have been through mailings, phone calls, and personal face-to-face meetings, etc..
The use of social media/networking simply affords you the opportunity of making more meaningful 'touches' within your sphere, only virtually through the Internet, and with greater speed and efficiency.
Keys to Leveraging the Power of Social Media
The real keys to successfully leveraging today's social media tools are two-fold:
1. Determine what platforms offer you the greatest degree of exposure and search ranking potential
2. Develop and implement an effective and consistent strategy of participation
Don't Underestimate the Power of the Rain!
The ActiveRain Network is one of the more powerful and viable platforms that you simply cannot afford to ignore. Like Star Trek's invincible 'Borg' Collective, ActiveRain's members create an insatiable search engine feeding frenzy by combining their massive volume of daily blogging content, spreading/sharing the resulting wealth of Google juices.
To view the entire 'Blog Tips for Rain Drips' archive, GO HERE
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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood, or e-mail: firstname.lastname@example.org
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.