A follow up letter with a Customer Evaluation Survey can generate referrals from recent clients and associates. I have included a sample referral request below. I send a similar letter out to all of my clients, along with my own Customer Survey to make sure my team and I are maintaining our goal of 100% customer satisfaction. I have found that I get better response by including a stamped, self-addressed envelope with each letter.

Dear Customer Name,

My team and I want to thank you for the opportunity to work with you on your recent transaction. As you know, my business is based upon referrals. If you have family members or friends who you feel would benefit from the type of service you received on your recent transaction, please jot down their names and phone numbers below.

My team and I will contact each referral you provide us with, and make sure they receive the same superior service we have provided to you. I have also enclosed a Customer Service Survey. If you feel there is any way we could have improved our service, please let us know. We are always interested in taking care of each and every client as though they were a member of our extended family.

Referral Names, Phone Numbers, and/or Email Addresses:

1.______________________________________________________________

2.______________________________________________________________

3.______________________________________________________________

4.______________________________________________________________

5.______________________________________________________________

Thank you for your feedback and referrals!

Do you see how this sort of letter can generate leads for you at virtually no cost? Try it out, and keep me posted on your success!