I've been in this Project Blogger for 10 weeks now. I won't bore anyone by doing a 10-week re-cap. During this competition, I have been hearing things like "finding your voice" and "clients getting to know you" for success in blogging.
I have been selling real estate for 15 years now. When I started in the business, I was crushed many times when a person "I knew" did business with somebody else. It happened too many times. What I learned from that is that potential clients require the agent they hire to have a skill set which includes: expertise, knowledge, experience and integrity, especially in this new market. For the last five years, agents new to the business have simply been "order takers" and haven't acquired the tools needed to give their clients the best possible service.
Blogging and expecting to gain business WITHOUT learning and demonstrating your skills in your blog will be useless. It was very hard, as it is with any new agent, for me to acquire those skills. It took time. I'm so grateful that those days are behind me.
So for any new bloggers out there here is my advice: find your voice but also never overlook the fact that your CLIENT is looking for a professional first and someone they like second. I have seen many people hire an agent that they didn't necessarily like because they felt confidence in their ABILITY to get the job done.
As my friend, ARDELL says: "Heed or not, it's your choice".
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