Hi, I'm an Acronym...get it? No, they won't get it. Think this through and learn to speekie da English.
Sure, it's impressive to see all your designations next to your name. Sure, you put a lot of work into getting through those courses to attain a "certified" status....
BUT,
My question is: How many "consumers" give a rats behind?
I've been noticing many of my competitors web sites and their personal introduction. If I were a consumer I wouldn't have a clue what you were talking about and would move on to someone else that actually "talks" to me.
Hi! I'm an ABR...and a CRS...and an ASR and a CPA and an IRS and an A$$ and I'm SPECIAL!
As a consumer....I would say, "whatever" and move on. Okay, you're an ABR. Great. "Talk to me like I'm four years old and keep is simple, silly."
KISS. (keep it simple silly...stupid, and other various s's.)
Now is the time to use the KISS method. Keep it simple. Instead of just placing the ABR next to your name, for heaven's sake "talk to them".
EXAMPLE: I am a Certified ABR. This means that I am able to Represent you and look out for your best interests when buying your new home and will work with you on a strong professional level! I am here for you.
Hear the difference??? Remember that when you are marketing yourself you must really WANT THEIR BUSINESS. THIS MEANS TO "TALK" TO THEM AS YOU WOULD A FRIEND.
Take that designation and use it wisely. Use it by "communicating EFFECTIVELY" with the consumer and actually helping them.
We attain our designations to increase our knowledge and abilities.
USE THEM. Market yourself wisely.
Later in the Rain~Deb (ABR, A$$)........LOL.
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