Have you ever seen a bored real estate agent? Well you might find them in an office on a quiet afternoon sometimes doing "phone duty." But actually if you know your niche, first time home buyers, short sales, farm and ranch, luxury homes, relocations, etc. there is a great activity that can give you a lot of market knowledge for your future buyers. Grab your popcorn and remember
Sneak Previews Are Not Just For Blockbuster Movies
I am talking about "previewing homes." You have that two to three hour gap in time in your morning or afternoon where you are tired of dialing for dollars. Through a centralized showing service or by setting up appointments, LOOK AT HOUSES IN YOUR NICHE.
I am amazed at agents that think they have to have an office "tour", association "tour", or Broker Open to see the insides of houses. GO BY YOURSELF. Take notes. If the homeowners are there, strike up a conversation that you are getting familiar with the local inventory. Maybe they don't have a "buyers agent" with where they are going and you can end up doing business there.
Previewing homes (even without a buyer) shows you have a love for real estate and understanding what is happening in your backyard.
And while you are at it wave at Rover who is keeping an eye on you over there at the fence from the neighbor's house. Bring dog biscuits just in case one or two slats in the boards are loose LOL.
43 Comments on Sneak Previews Are Not Just For Blockbuster Movies
Gary, I love previewing homes. Watson still does a weekly caravan which covers a broad range of homes. I go to Open Houses on weekends when time affords.
Gary, that is a great photo! Where does one get a "doggy" window like that? Great point, I love to preview homes, it is just something that I really like to do, so it is for that reason that I don't mind when a buyer client will ask if they can see an additional 2 or 3 homes when they call. I know that it may not be the most effective way to sell them a house, but it does add to my "mental" inventory, so that I can tell another client about a great house that I have seen. Thanks for the post.
Gary: When I was in my first year in real estate I did previews every day. And one day, at a store, the sales rep noticed my name tag and naturally asked about the market. He said he was looking for something in a certain price range in the area, but didn't think it existed. I immediately told him of about three or four homes I'd just seen that met his price range that were in great condition. The next week, he was in my car and house hunting with me. Previewing is a wonderful thing when you have down time.
Hi Gary, I want one of those view windows for my little poodle - he can't stand it if he doesn't know everything that is going on in the neighborhood.
I preview alot and take my flipvideo and camera with me - many times, online buyers will take my pictoral word for it when I say, you need to consider this one.
Oh this is so cool. I love that picture Gary. And you're spot on - agents really need to know their niches and neighborhoods. Does't take much time to go the extra mile!
I have not gone on an agent or office tour for 12 years! But I do preview homes when it makes sense. This is especially useful when the clients are out of town.
Hi Gary... Previewing homes helps keep you on top of your market and appear knowledgable to clients and prospective clients! Great advice!
Great advice Gary; especially the dog biscuits! I too wish I had a doggie window like that. I wonder if they make 'em for block walls? LOL
As everyone has said - love the photo!
I also love the advice, but think the research part of staying on top of your market could be done during those hours in the office that could be "boring" if you let them.
Years ago I worked with a woman who spend her floor day either knitting and listening to the radio, or reading romance novels. Need I say she wasn't very successful?
When I was a very new agent, I used to preview homes and take my daughter along. It always felt like no one else was previewing and maybe it was something I shouldn't do. Now I've come to realize that it is a great way to get familiar with the market. It also helps working with clients in helping them their perfect home.
That picture is great! Previewing homes is so much fun without buyers. I can't pass an open house sign without turning in, unless my hubby is with me.... haha.
Previewing is a great thing to do, it can give you tons of knowledge as to what is available in your area. Plus, if your builders are like ours. not all their available homes are on the MLS, so when you preview new home communities you can see homes that not everyone knows is there.
Previewing homes can be fun and sometimes I do it with my wife as we dream about the home we want. However, I never have enough time in the day to do all the thinks I would like. Give me 2 - 3 hours of time at my desk with nothing to do, I'll find something.
GARY- First off- Love the photo- what a great idea for anyone who has a stockade fence. Regarding the post, ABSOLUTELY go out an preview as much and as many as you can in your market area. Staying on top of inventory is so important when working with buyers and very helpful when working with sellers.
I have taken sellers on tours of their competition as a way of showing them Literally, the comps
When buyers call me, it is so comforting to them that I "know" the house, have seen the house and can tell them about it in adevance of showing it to them.
Great post and right on the money. Know your product and previewing is a great way.
It always helps to know your inventory Gary. That gives your Buyers a head start on the competition.
Great idea... I'm sure many agents spend time looking at virtual tours and additional photos to get aqquainted, but there will never be a substitute in value for getting out and rubbing elbows and meeting people. Great photo too!!!
Gary, don't know how you could possibly know your marketplace if you never tour, preview it. It helps you sell more easily. You KNOW which homes don't have this and which ones do just by looking at the exterior. I think if you have a 'farm' you should know each house and listing inside and out also. That's the way to get to 'expert' status.
Dog port hole is really cute!
Great reminder. And while you're out there, you may find that perfect home for a client, that you never would have found because the description didn't do it justice!
Love the photo! Good advice - it is really helpful to have a working knowledge of the inventory and houses that have sold through the years - makes buyers and sellers have more confidence in us and our advice.