So I just had the honor to train two new Interior Stylists this week - The biggest bonus is that I'm taught by them too.
Both of my students came from fabulous Graphic & Art Design/branding backgrounds, so when it came to the Marketing portion of the training, we had a lot to share.
An Aha moment came to me when discussing Websites - It was a very interesting discussion...
As we all know, it is natural for those interested in this industry to GOOGLE about - Looking at sites and taking a personal look at those in the industry. The interesting conclusion for both students was that we Stagers/Re-designers spend a lot of time creating novelettes on our sites - Especially when it's about ourselves.
Almost in unison they spoke about how on our sites the story consistently unfolds that from childhood forward, we've had a vested interest in furniture rearrangement and Barbie Dream Home design. While that is all good for speaking for the obvious passion for our skill, no one really wants to spend a half hour reading about our life from toddler on up.
We live in a time of Tweets and text messages, and just like our home staging; you've got around 5-10 seconds to make a 1st impression. So why is it that when we ply our trade, we're aware of the short attention span our consumers, but when it comes to our sites, not so much?
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