Be Lean and Mean
It is all about prospecting. Actually you don't have to spend a lot of money in this business to get a lot of clients; you just need to know how to go about it.
Whether you are writing an ad, working an open house, working with a for sale by owner, or even getting a message out on the internet, you need to sort out which channel will require the least money, and for those dollars invested, which are really generating the new clients.
How do you know which ones to focus on? Set a budget, stay within the budget and do the required promotion that brings clients and customers to you.
A few marketing blunders to avoid.
Sending out a fuzzy message where you are unclear about what you are promoting is going to be very unclear to the public, and as a result they won't call.
Another problem is aiming for too wide of an audience. By being more specific about the type of client you want, your numbers will increase dramatically.
How to "Be Lean and Mean"
1. Understand that there is no need to spend big bucks to create quality clients.
2. Use smart work, combined with some sweat and commitment.
3. Learn how to write simple, attractive ads.
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