I got a call today from an ABC Reporter from New York City who was referred to me by Chris Connelly of ABC. Chris and I met during the filming of the 20/20 segment. The reporter wanted to know if Staging today in a slower market as we are experiencing pretty much all over the U.S. - was as important as it was nearly 2 years ago when the segment was filmed. Of course - I said - it is even MORE necessary. She had already interviewed Barb Schwarz at length - about current trends and stats. So even though the segment was filmed in 2005 its relevance is still powerful.
The 20/20 Segment that is scheduled to air next Friday, June 22nd will give the Staging industry great exposure! When it originally ran in October 2005, it was a positive and high-energy look at what we do in our business - and 20/20 really captured how we use our creativity to transform spaces. The overall segment was on the real estate industry and honestly not all parts of that were favorable - from how Realtors sell houses, to working with custom builders, challenging experiences some home sellers had, etc. I did not agree with how some segments were portrayed, but I could not have been happier about the Staging segment.
I love this segment - not because I was privileged to be part of it due to my relationship with with the featured company, Stagedhomes.com and Barb Schwarz, but because the FUN of what we do shines through. We don't have to come across as stodgy or corporate - we are CREATIVE - and the nature of what we do with sometimes not very much - is magic!
I hope you take the time to spread the word about this segment - remember ANY positive exposure for Staging is good for us all!
- Jennie
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