The Only 3 Reasons Sales Sag and What You Can DO About It.
21sep
2009
by: Ken Brand on September 21, 2009

A Short Story – By Simpleton Ken Brand
Shoulders Slumped, Blue Eyes Castdown, She Leaned In, Whispering…
“My sales couldn’t feed a flea.”
I Thought…
Ugggg. Man, this business can be brutal.
Steven Rand’s words flit by, ”You’re doing all the business you’ll ever do based on the people who are aware of you now.”, trailed by Marilyn Eiland’s, “It takes contacts to make contracts.” and “You’re raise is effective as soon as you are.”
It’s fixable.
I think in quotes an cliché’. Sigh.
I said…
“The solution is a simple as 1, 2, 3. Sorta. It’s simple, but it ain’t easy.
People list and buy real estate in your market everyday. There are only three reasons they didn’t choose you.”
Reason 1: THEY Didn’t Think Of YOU
How do your friends, past clients, friends of friends and strangers choose a real estate agent?
They ask someone they know for the name of a trusted real estate agent. Or, they contact the 1st person they think of, sometimes the first 2 people. Either way, if you’re not the 1st or 2nd person they think of, you’re screwed.
In this case, you have some sweaty Top Of Mind Awareness to work on. I pointed her to AgentGenius.com and said, “Read UP, you’ll find bushels of bright ideas. Pick a few and ACT now.” I sent her HERE too.
“There’s a 2nd Reason your fleas aren’t fed”, I said.
You Can Read Reasons 2 and 3 at AgentGenius.com - Click HERE