September 2009

From the Publisher
September Marketing Minute

Homes & Land EZ Tour Just Got Easier
With our new enhancements, Homes & Land's EZ Tour is better than ever. No special cameras or software are needed. Just upload six or more photos and an EZ Tour is created for you automatically. The new EZ Tour offers a variety of presentation options, runs on almost any screen size, and can include a voice over narration from you highlighting the benefits of the property. You can also email EZ Tours to prospects and post EZ Tours on your website.
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Real Estate Outlook: Case-Shiller Reports Reversing
by Kenneth R. Harney, Realty Times
When the Case-Shiller index reports that home prices have reversed course and are finally rising again, and you know that Case-Shiller has been the gloomiest, scariest-headline-producing monitor of the real estate market for the past three years -- some say: We have truly turned the corner here.
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Market your Listings on Facebook with Seller Participation
By Michael Russer, a.k.a. Mr. Internet
These days it seems to be all about Facebook. Social networking has become an unavoidable craze and as far as real estate is concerned, Facebook has definitely become a portal for marketing your properties, building relationships and staying in touch with past clients. We have begun using Facebook as a marketing tool and believe that it has the potential to connect you with new clients and even connect you with the key elements in making that sale!
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Use Your MLS ID to Generate Leads
Integrating your print and Internet marketing is the best way to do business. Consumers see more photos and property details and you get more leads from motivated homebuyers. That's why it's important to include the MLS ID in your Homes & Land ad. Homebuyers can then go from your ad to HomesAndLand.com, type in the MLS ID, and see your listing with one click. To insert the MLS ID into your ad, fill in the MLS field on Online AdMaker. Then click the "Include MLS ID" link when adding your caption text. Congratulations, you're done!

An interesting statistic from the National Association of Realtors says that 85% of property searches start online. I�m willing to bet that the catalyst for a large number of these searches came through print ads bearing website and e-mail contact information.
Lyndon Burrell, Senior Marketing Manager
Research in Motion, Blackberry

Marketing Minute Edited by Adrian Amos