Some promotions fail. Some promotions succeed. Some promotions cost money. Some promotions cost time...
I am going to scream as loud as possible about our new promotion...so here it goes, "FREE VIRTUAL TOURS, FREE PROFESSIONAL PHOTOGRAPHS, FREE HOSTING OF YOUR TOUR, FREE FREE FREE!"
Is our new promotion an act of desperation? I know that there are some in the industry that would frown upon anyone giving away a service for free. In fact, I hated the idea at first...but after considering the amount of money that we spend to advertise and the fact that our ROI has shrunk more and more since the real estate market started contracting it did not seem like a bad idea.
Why is it a good idea?
- We have never worked with a real estate agent that has not returned to use our services a second time!
- Free is one of those words that gets great attention...kind of like FIRE!!!
- I have employees with nothing to do...they have to do something!
-Finally, we are confident in our ability to provide a high quality product that will catch the attention of our clients and their clients.
- Someone needs to stimulate this industry!
What is the catch? The only catch I have is that the promotion is only available in the Chicagolandarea at this time and that there is only one free session to each real estate agent. If the promotion proves profitable over time we will expand it to our other major metro areas. Atlanta...you could be next!
We have created a landing page for the free virtual tour offer at:
http://www.haseltine-photo.com/Free_virtual_tour/
Please tell us what you think of the promotion and if you have had any success running a promotion like this. I will do my best to keep everyone updated regarding our success/failure...hopefully success!
;)
;)
