When I opened up the Sky Realty BASTROP office last year the previous tenant had a list of items they were selling and one of them was a 4' x 8' lighted arrow sign with a big box of numbers and letters. With the office just off of Highway 71 West (between Bastrop and Smithville ) I could not resist the purchase. The sign wasn't new by any means but it was in good shape and for the money I was pretty sure it was worth the investment.
I have had lots of fun with the sign creating ads for the new office listings as they come on board. I try to make the messages fun and informative but in a catchy way. I have also enjoyed connecting with the local community as well as with commuter traffic in other ways too. I always always post a greeting for appropriate holidays as they roll around but also try to give some "board time" to community yard sales, and fundraising events too.
This last year our county had a pretty devastating forest/grass fire and I used the sign to notify residents in the area of the status of the fire as well as using it as a great big "thank you" to all of the fire fighters who worked so hard to put the fire out. And during the dought over the summer I asked for jpeople who drove by and read the sign to honk and pray for rain. Can't tell you how many times a day I heard honks, and maybe those prayers were answered....as we got some rain over the course of the last few weeks!
This sign has help me establish a "presence" as a Bastrop Realtor since last November. I can't tell you how many people I meet when I am out and about who comment on the sign and the messages. They say ..."oh you are in that cute little office with the arrow sign on the Highway right?" And much to my delight they tell me that they check the sign on a pretty regular basis to see what I have to say. The office location on the highway is a good thing to begin with, but I seriously think that the sign has also helped to increase walk in traffic too! So like I said I think that the $200 spent was worth every penny.
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