When I opened up the Sky Realty BASTROP office last year the previous tenant had a list of items they were selling and one of them was a  4'  x 8' lighted arrow sign with a big box of numbers and letters.  With the office just off of Highway 71 West (between Bastrop and Smithville ) I could not resist the purchase. The sign wasn't new by any means but it was in good shape and for the money I was pretty sure it was worth the investment.

I have had lots of fun with the sign creating ads for the new office listings as they come on board.  I try to make the messages fun and informative  but in a catchy way.  I have also enjoyed connecting with the local community as well as with commuter traffic in other ways too. I always always post a greeting for appropriate holidays as they roll around but also try to give some "board time" to  community yard sales, and fundraising events too. 

This last year our county had a pretty devastating forest/grass fire and I used the sign to notify residents in the area of the status of the fire as well as using it as a great big "thank you" to all of the fire fighters who worked so hard to put the fire out. And during the dought over the summer  I asked for  jpeople who drove by and  read the sign to honk and pray for rain.  Can't tell you how many times a day I heard honks, and maybe those prayers were answered....as we got some rain over the course of the last few weeks!

This sign has help me establish a "presence"  as a Bastrop Realtor since last November.  I can't tell you how many people I meet when I am out and about who comment on the sign and the messages.   They say ..."oh you are in that cute little office with the arrow sign on the Highway right?"  And much to my delight they tell me that they check the sign on a pretty regular basis to see what  I have to say.  The office  location on the highway is a good thing to begin with,  but I seriously think that the sign has also  helped to increase  walk in traffic too! So like I said I think that the $200 spent was worth every penny.

 

Deb Dahlberg Rowland - Realtor, ABR

RARE Top Producer

Sky Realty - BASTROP

 

 
This post has been included in Texas Information Bastrop County, TX Information
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6 Comments on Best $200 I ever spent on marketing!

SEP
21
221,161 Points 2 Featured Posts Outside Blog

Hi Deb~ I guess you just never know what will work!  Sounds like you are having fun with it too!

3:22pm • #1

It is a bit old school but you are right you never know what will work and everything is worth a try at least once!

3:43pm • #2
182,888 Points 3 Featured Posts Localism Sponsor

Hi Deb ~ What a great idea! You could really have fun with it and I can definitely see how it would become very memorable.  Excellent!

Liz

6:22pm • #3
101,244 Points 3 Featured Posts Localism Sponsor

Thanks Deb for the tip, glad it has worked so nicely for you.

8:25pm • #4
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24
159,489 Points

Deb,

Good that it worked for you.  Ever have anyone re arrange the letters to spell out a different message?

8:22am • #5
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25
233,440 Points 1 Featured Post Localism Sponsor Outside Blog

Deb it sounds like your investment has paid for itself over and over again. Whatever works, go for it.

9:21pm • #6

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Deb Dahlberg Rowland

Bastrop, TX

More about me…

Sky Realty- Bastrop

Address: 1191 W. Highway 71, Smithville, TX, 78957

Office Phone: (512) 237-1242

Cell Phone: (512) 743-0516

Email Me

Deb is a Realtor in Central Texas just outside of Austin. Deb's real estate office is between Bastrop and Smithville in Bastrop County and Deb's Paint Horse ranch is on the Colorado River close by. Deb blogs about the business of real estate, new listings, farm and ranch life, life with horses, things to do, and places to go in, and around Austin Texas and surrounding Counties.


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