What would you be happy selling your home for?

I love asking that question of my prospective sellers.  It always knocks them for a bit of a loop...

Most would be sellers expect me to start talking when we first sit down.  Waving around page after page of statistics to educate them on pricing.  I prefer to start with a question...

What would you be happy selling your home for?

If I don't know what a seller will be happy selling his home for, how do I know if I can help him?

Sure, most sellers are a bit unrealistic.  Aren't we all...

But at least it lets me know where my seller stands with reality.

Give me a seller that is reasonable, I am going to sell a home...

An unreasonable seller?  I have no chance...

Ken

A Realtor you can trust.

 
Post is included in group: "Whacked"!!!
Post is included in group: The Lounge at Active Rain
Post is included in group: Realtors®
Post is included in group: Dedicated Bloggers
Post is included in group: Addicted to Active Rain

15 Comments on WHAT WOULD YOU BE HAPPY SELLING YOUR HOME FOR?

SEP
22
Outside Blog

Ken, contrary to protocol, I try to let my sellers come up with the price by using a precise and strategic presentation.  It works!

8:28am • #1
353,041 Points 22 Featured Posts Localism Sponsor Outside Blog

Good stuff Ken....glad to see you active.  Great pearls of wisdom here....as always!  Keep it up.  Love your post, nutrition for kids too.

8:28am • #2
166,065 Points

Comfort is an interesting reference point. Like comfort food, the comfort price.

8:32am • #3
175,379 Points 1 Featured Post

Hi Ken, I'm curious to know how their answer affects your listing presentation?

8:38am • #4
192,293 Points 14 Featured Posts Outside Blog

Hi Heath, Larry, and Edward.  Thanks for stopping in.

I love asking the question.  Knocks the ball back in their court.

Always active.  Thanks for the plug for Nutrition for your Kids!

Ken

8:39am • #5
Outside Blog

Do you then to "What would you be willing to sell your home for?" if happy isn't an option? =)

8:49am • #6
145,774 Points 7 Featured Posts Outside Blog

Ken you are brilliant.  I do say it but never right off the bat.  But it makes sense.  I usually use that line and then exactly as Julia says above.

Might as well know upfront.  Some sellers have no clue as to the market and others are very aware of what has been selling in the neighbourhood.  And then there are some who seem to pull  a number out of a hat.

Knowing up front would definitely affect the presentation.

9:40am • #7
587,668 Points 82 Featured Posts Localism Sponsor Outside Blog Hit Router

Ken...

Fortunately, when I get to most sellers they have already been on the market a while so we do a reality check. It's good for both of us!

9:45am • #8
217,469 Points

I was actually thinking of selling my house until I did the CMA---whew it scared me.

Shelton

10:14am • #9
192,293 Points 14 Featured Posts Outside Blog

Hi Richard, Jenny, Julia and Richard.  Thanks for stopping in.

Brilliant!  Go on, please...

My listing presentation is pretty conversational.  I let the clients answers lead or talk.

If they were really unrealistic?  I would probably ask "And what will you do if you don't sell?"

Richard, being the second or third agent on the scene certainly does help with pricing...

Willing to sell there house?  Sure.  I would test out the clients motivation.  If there motivation is high, they are ready to move and may be willing to accept a lower price.

Thanks so much everyone,

Ken

10:17am • #10
369,577 Points 23 Featured Posts Outside Blog

Hi Ken... I have used this tactic in listing presentations and it works very well at weeding out serious sellers from those who just want to waste everyone's time.  Way to go.

3:45pm • #11
192,293 Points 14 Featured Posts Outside Blog

Hi Shelton and Steve.  Thanks for stopping in.

It seems important to know there expectations...

Thanks again,

Ken

5:41pm • #12
162,752 Points 1 Featured Post Outside Blog

Ken, I like that! I'll be trying it on my next listing presentation.

8:14pm • #13
SEP
23
192,293 Points 14 Featured Posts Outside Blog

Hi Jen.  Thanks.

Just seems like a good lead in to pricing.  Surprised more wouldn't ask...

Thanks again,

Ken

1:33pm • #14
SEP
28

I like your approach to pricing a home with your sellers. How often do they give you a low-ball answer?

6:19pm • #15

Leave a response…



(optional)
What does the graphic say?
 
Img_7039_2 Rainmaker_large

Ken Tracy Realtor Naperville Illinois Real Estate

Naperville, IL

More about me…

Keller Williams Naperville

Address: 1271 Rickert Drive Suite 111, Naperville, Il, 60540

Cell Phone: (630) 697-0536

Email Me

My story. From rags to riches in the crazy world of real estate sales...

Ken Tracy Real Estate's Facebook Page


View Ken Tracy's profile on LinkedIn


Links

Archives

RSS 2.0 Feed for this blog

Find IL real estate agents and Naperville real estate on ActiveRain.