Here it is, the Big Secret. What do you about a complaint that a property is not being shown and that you are not doing your job. The answer has been around a while but only a handful of realtors know how to use it. The Virtual Tour. And more specifically the tour statistic counter. If you are not using technology to educate clients and addressing complaints you are in for a ton of misery.
If you havent sold a property sight unseen by using a virtual tour, you probably havent fully embraced the potential of what you need to be doing on the Internet
1. At every listing presentation you show a sample of the virtual tour and ask the client. Do you think that looking at the Virtual Tour is almost as good as someone visting your property? If you are using a Hi-Def application the answer is always yes and I tell them you can today evaluate a property to a level of 90% certainty, ok. Now ask them if I showed your property at the very least once a day either physically or virtually would they be happy? stay tuned for the answer tomorrow
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