Make A Lasting First Impression

Real Estate Broker/Owner with ERA Landmark Real Estate

Now more than ever, the old adage "you only get one chance to make a good first impression" rings especially true for real estate. With a larger than normal inventory available for buyers to chose from, sellers need to present their homes in the best possible light at all times. Of course the selling process begins with pricing the home properly based on its location, size, and condition. The next phase is to critically assess and evaluate a home's "showability" to get it into showing condition and ready for potential buyers. 

Research has shown that 78% of a buyer's assessment of a home to purchase will take place before they even see it due to the location of the property and whether the home's size meets their needs. After that, the rest of the decision making takes place in the first seven seconds of actually seeing a home. Clearly, taking the time before the home goes "on the market" to make it stand out is worth the time and a small investment.   An important first step for sellers to take is to mentally shift from viewing the property as their home full of memories to a commodity that is for sale. It needs to be treated as any other item that you would market to the general public by highlighting the strong points in order to get the most money for it. By removing some of the emotion tied to the home, it is easier for sellers to realize that a buyer will either like the home or they won't, but it doesn't reflect on the owner's own taste.

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Robyn Erlenbush

Robyn Erlenbush
CRS, GRI, CRB, Broker Owner
Phone: (406) 586-1321
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Tammie White
(615) 495-0752 or - Franklin, TN
Franklin Homes Realty, Franklin TN

I so agree.  Sellers really need to do the work on the front-end.

Sep 24, 2009 12:39 PM #1
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent


Great post.  If it does not look good virtually, it is not going to have showings.

Thanks for sharing,

Matt Naumann

Sep 24, 2009 03:12 PM #2
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Director of Property and Asset Management


Thanks for the post. Sage advice that all too many sellers ignore. Always important to put the best effort upfront. However, this market makes it imperative in order to be successful.

Sep 27, 2009 11:43 PM #3
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