The Power of a Real Estate Professional

The Real Estate boom of the past few years saw an explosion of licensed agents signing up to sell properties.  At one point one out of every 250 people in this country was a licensed Realtor.  Buyers were hiring brand new agents to handle the transaction of one of the most valuable assets they had - their home. 

            Those days have gone.  Now only the best agents with the most advanced training and support are doing well and getting the job done. 

            The current market has once again focused agents on the fundamentals of real estate.  Agents now need to be responsive to calls and inquiries with helpful and accurate information.  They need to spend hours looking at market information to determine how to price properties to sell.  Agents must now be knowledgeable about all of the available real estate tools found on the internet and how to best use them to sell their listings.  Now properties are sold on Twitter and Facebook sometimes before a buyer even steps foot on the property.  Agents now spend hours training themselves to be better negotiators and to understand the needs of different personality types.  The demands of the market have changed and the best agents anticipated those changes and altered their business so that they can continue to provide the best real estate services to their customers and clients. 

Coaching has taken off in Real Estate where agents seek advice and direction from proven top producers.  You can bet that the agents who are left, that are thriving, have been through some type of coaching. 

            My coach recently said that she runs into many people who think all agents are the same.  When she does she always asks, "Can you run from here across the street and back?'  The answer is always "Of course!".  Her response is, "well, an Olympic athlete can run across the street and back too.  Does that make you the same as them?"  I think it's a great example of the difference between a person that has a real estate license and a real estate professional.  Anyone can have a license but only a few have the business sense, drive and direction to thrive no matter the circumstance.  Look to hire the Olympic athletes of the real estate business.  You deserve to have the best agent available.