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Bad Real Estate Photography - Lessons from the Media Age

In a previous post, I detailed one of my favorite soap-box subjects, which is the poor use of digital cameras in real estate. Bad Real Estate Photography can be avoided - after all, a luxury of having a digital camera is the fact that you, yes you, can view the photograph you just shot and choose to delete it should it not be up to par. 

When you are listing a home (especially if a good amount of time and effort has gone into cultivating the relationship with that Seller), it's only in your best interest and the interest of your client to list as many good quality photographs in MLS and online (ahem, AR) for public viewing as possible. 

In addition, even with the best of photo-taking-techniques, there are just some instances that the call for dependability and honesty comes and you may be prompted to recommend some redesign techniques or a Stager to clients with troublesome 'decor.'

This is where Bad Real Estate Photography comes in. Examples? You got em! Not to pop anyones balloon, but these are actual photographs seen within the past week. Personal opinion, yes, but you be the judge:

Bad Real Estate Photography

Not so bad, no, but I can barely see the house - the FIRST thing Buyers want to see!

 

Bad Real Estate Photography

I'm feeling the need for a stager... this might be a little 'too much' for Buyers.

 

Bad Real Estate Photography

You didn't know this house, in the middle of Texas, came with mountain views, did you?

 

Bad Real Estate Photography

::stumbles into wall::  Where's the light!?

 

Bad Real Estate Photography

I'm not even going to guess what's smeared on the walls.

 

Bad Real Estate Photography

I'm all for a good Friday night, but maybe this isn't what you'd like to showcase in MLS?

 

Bad Real Estate Photography

Wow.

 

The good news is, it doesn't have to be this way! See my previous entry that details a few tips on how to avoid these types of "photos" with your listing. Buyers like pretty pictures, it's a fact. So give them what they want!

Another lesson to all! Avoid Bad Real Estate Photography!

If you are considering selling your home and want to ensure that beautiful pictures are taken, call me!

Ashley Cox Myers, Dallas Realtor (972) 978-3109

Ashley Cox Myers, Dallas Realtor (972) 978-3109

Search Homes Here!

Ashley Cox is a Realtor® with Keller Williams Realty and strives to provide excellent service and assistance to Buyers and Sellers in the Dallas/Fort Worth Metroplex. If you are in the market to buy or sell and need the assistance, guidance and support of a professional, call (972) 978-3109 today.

Are you a teacher, firefighter, public safety officer, health care worker or military personnel? See what having the representation of a Homes for Heroes Affiliate can save YOU!

 
This post has been included in Texas Real Estate News Dallas County, TX Real Estate News
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5 Comments on Bad Real Estate Photography (Part II)

SEP
24
2009
153,391 Points 1 Featured Post Attended Rain Camp Called Shot Master

Great points Ashley!  When I teach GRI classes, I always show bad photo examples from MLS.  There is a photo in our MLS of the exterior of house currently for sale and there's snow in the front yard.  There hasn't been any snow here in over 5 months!

5:41pm • #1
SEP
25
2009
145,922 Points 2 Featured Posts Outside Blog

Ashley,

You are sooooo right.  Bad pictures are really bad marketing which is EXACTLY what folks pay us for.  We are supposed to be experts in marketing so we need to show off our (their) stuff (property).

What really amazes me are agents who still think a cell phone picture is adequate for real estate photos.  Good grief!!

Dominick

9:35am • #2
OCT
01
2009

Selling a home should be left to a real estate professional, and photographing a home should be left to a professional real estate photographer....    It will make you look more professional, it will save you time, and believe it or not it will pay for itself in more listings, and buyers flocking to your listings that might want you to show them other homes if that one doesn't fit....     See my blog for more information, and some examples of how professional photos truly make a difference.   I have a Seattle Real Estate Photography business, and I see that you're in the great state of Texas, but I'm sure you can probably find a good photographer there that can help you....  Make sure that he/she gives you a good slideshow, like this:  Click to View.   Good luck, and happy selling!

5:03pm • #3
OCT
06
2009
501,798 Points Outside Blog Attended Rain Camp

I agree 100% I can't believe some of pictures that some listings have... if only the seller knew,

10:23pm • #4
NOV
03
2009

As a professional real estate photographer in Greensboro, NC I am never surprised at what I see on the MLS anymore.  Sad thing is, Agents don't realize how poorly it reflects on THEM when they provide such poor quality images.  The Seller doesn't realize how living in a pigstye shys people away from their house because if they aren't taking care of it, who knows how many "hidden" problems there are dur to neglect.

With regards to an overly cluttered home, bring in a Home Stager to be your "bad guy."  They will tell the Seller what the NEED to hear, not necessarily what they WANT to hear.  A great Home Stager will help move a property so much faster because it photographs much better.  The small investment in Home Staging and great photography is less than your first price reduction, and sometimes even one month's mortgage.

I have a GREAT way to save an Agent money.  When on a listing pitch, ask the Seller if they are willing to make a small investment and have a Home Stager come in for a consultation.  If the Seller says "no," say "thank you for your time, but I am not interested in listing your home."  When they look at you puzzled and ask, "Why not?" you say, "I am not interested in listing any home that a Seller is not interested in Selling."

You see, as soon as you sign a Listing contract, it starts costing you money, so why get involved with someone who isn't willing to do what needs to be done to sell a home, just to get a listing?  After a few months, they'll wonder why the home hasn't sold, they'll get rid of you, and you'll be out of pocket, with nothing to show.

If the Seller isn't willing to commit, you must quit and walk away from the Listing.

4:40pm • #5

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Ashley Cox, Keller Williams Realty

Richardson, TX

More about me…

972.978.3109 www.DFWHeroes.com

Address: 1811 Greenville Avenue, Suite 100, Dallas, TX, 75208

Office Phone: (214) 515-9888

Cell Phone: (972) 978-3109

Email Me

My job is challenging, full of opportunity and a daily joy. My aim is to offer a great homebuying experience for each and every client from start to finish.

With experience in Foreclosure/ REO Sales, HUD's "Good Neighbor Next Door" Program and First Time Buyers, I would be honored to be chosen as the professional you select.

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