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What's the Goal Again?

By
Real Estate Agent with EXP Realty NCREL #258287

I've been thinking lately about how most people have a short goal or mission statement to describe what they do for their clients. For me, it has always been selling homes for the best price for their home, with the least hassle, in the shortest amount of time. My husband was telling me I should just shorten it to "The most money in the least time", and explaining to him why that wouldn't be accurate made me thing about some of the different scenarios I've encountered in the real estate business, and why different factors among those 3 can be more important at different times.

moneyPrice is one thing that most people have in mind from the start, but there are situations when a seller may want to be out fast, such as a pre-foreclosure, short sale, or divorce, or when a buyer may be willing to pay full price or higher, if there are multiple offers or they are wanting a home with specific features or a certain location.

I never say "highest price", because I have found that can be misleading - there are usually agents around willing to list at a high price, but if buyers or not willing to pay that price, or the appraisal won't support it for a loan, then the home will not sell, and may actually end up selling for lower than it would if the seller had started out in a more realistic price range.

clockTime can be the most important factor for some, especially in today's world of short sales, lost jobs, and foreclosures for sellers. Buyers can also be in a hurry to buy in time to relocate for a new job, or to get settled in with children before the school year begins.

paperworkHassles are something many people anticipate in a transaction, and it's my job to deal with them before the become my clients' problems. In a problem transaction, or short sale with difficult conditions to meet, this may quickly become one of the most important issues for my clients, and is really one of the reasons many hire an agent to begin with. If buying or selling their home becomes a drawn out, tedious, process with lots of roadblocks, they are not likely to be satisfied, regardless of the price or speed of the sale. This is where educating the buyer so they can anticipate potential problems, and then being proactive in dealing with things before they become a problem can really help all parties involved.

 

If you are considering buying or selling property in the Catawba, Caldwell, or eastern Burke County area, please call me at (828) 430-1936. I will determine which factors are most important to you, and will help you sell or buy your property for the best price, in the shortest reasonable amount of time, and with the fewest possible problems.

 

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The views expressed in this blog are those of the author of the post, Raine Carraway, and of the comment posters respectively, and do not represent the views, policies, or opinions of any company or brokerage firm I am or have been affiliated with, any Association of Realtors, or any other person or entity other than the original author. Blogs may be reposted, with attribution and a link back to the original post, or "re-blogged" via ActiveRain.

 
Sandra Scott
DPR Realty - Payson, AZ
REALTOR of Choice! Payson, Pine & Strawberry, AZ

That is some scription language that Jerry Bresser penned several years ago.  Sounds perfect to me.

Sep 25, 2009 05:17 PM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

A good presentation is only as good as the client thinks it is. 

Sep 25, 2009 05:39 PM
Janna Scharf
Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID
Coeur d'Alene Idaho Real Estate Expert

You hit the nail on the head.  the pricing strategy should be formulated based on the seller's objective and motivation for selling.

Sep 25, 2009 07:33 PM
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

It is all up for interpretation anyway. I ask the buyer what their goal is and then I structure a plan to get them there. I only work with buyers.

Sep 28, 2009 09:41 AM