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This is Just a Test

By
Real Estate Agent with Coldwell Banker 69190

Test Selling a homes is actually serious business, and it takes a lot of hard work and dedication on the part of you Realtor as well as yourself. So, if you're not really ready to commit to what it takes to sell a house in today's market, then you really shouldn't put your house on the market.

 If you're just planning on testing the market, then you've likely already made up your mind that you not going to listen to what your professional has to say. Chances are, you are simply planning on tossing your house on the market at some random price that has nothing to do with comparable, sold properties, and see what happens.

Blowing up in our Face Let me be the first to tell you that this type attitude can and usually does blow up in our face. The majority of activity on a home for sale will happen in the early days of it's existence on the market. That's why it's so important to price it right, advertise it right, and have it in good order and ready to show right from the start.

 Doing it right from the beginning will usually yield good results, that's why it's so important to do. So when you just test that market, by not having your house ready to show and priced right from the start, you usually blow your best opportunity to sell.

No Sale The problem becomes that fact that your house develops a reputation amongst Realtors who are showing buyers on the market. They have shown the home and they have seen that it doesn't show well and that it's over priced. They will relay this information to any potential buyer that asks about this house, and chances are it will not be shown to that buyer.

 By the time you get serious about selling the house, unfortunately that damage is done. Every Realtor that has shown it will remember it's state in the beginning and buyers will know something is wrong by the number of days it has spent on the market. Usually when you test the market, the market wins and it's not very nice about it either. So get it right from he start and take that market seriously.

 

www.JLBoney.com

Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Interesting thoughts, JL.  Makes sense to me. 

Sep 26, 2009 05:00 AM
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

JL --- this is excellent advice for the sellers out there --- let's hope they all are reading your blog


       Mama Liz

Sep 26, 2009 05:01 AM
John Pusa
Glendale, CA

Hi JL, very remarkable information we can learn from you.

John Pusa

Sep 26, 2009 05:06 AM
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Good advice for listing agents, too.  When I began in real estate, I often started with the sellers' suggested retail price, thinking that we could always later lower the price to where I thought it should be - how many potential buyers did we miss?  I will never know - they didn't stop by to tell me.

It is true that agents look at who listed at what price and remember - often, I see a listing by those agents who regularly list high, but say 'bring an offer'.  If they can't negotiate the list price, how well would they do with negotiating a lower (correctly priced) offer?  They are not getting the showings.

Sep 26, 2009 05:38 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

JL, great advice for sellers and listing agents alike.

Sep 26, 2009 06:07 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

[By the time you get serious about selling the house, unfortunately that damage is done]

Oh yeah it is!

In fact I just expired one  and I love her and v/v but I wanted 30 day TOTAL price reduction to market and her husband said no, we'll leave money on the table.

YOU SURE DID. ALL OF IT.

By the time they heard me the market had declined. I told them take it off and let's try again after the first of year because we are all wasting time now.

 

Sep 26, 2009 06:13 AM
Tom Boos
Sine & Monaghan Realtors, Real Living - Grosse Pointe Farms, MI
Providing the very best of service to Sellers and

Sellers who "test the market" are just engaging in a worthless exercise that wastes time and a lot of their money.  These days, it really pays to get down to business and price it right from the beginning.  Thanks for an excellent post.

Sep 26, 2009 06:45 AM
Dianne Bartlett
Brightside Realty, LLC - Austin, TX

Austin has one of the hottest real estate markets in the nation right now but even so, I don't think anyone here is "testing" the market.  Sales are still sluggish, and unemployment is high.  This is no time for tests.

Sep 26, 2009 07:11 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Real Estate:  WARNING -- this is NOT a test!!

Good analogy!

Sep 26, 2009 09:00 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Good post and great advice. Some people are not completely sold on the idea when they enter the market. They feel they can make the rules because thats what the media has told them. As you mentioned, your house soon has a bad reputation sort of speak and ends up on the market for a lot longer than normal.

Sep 26, 2009 09:37 AM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

JL...this is not the time to 'just' test the waters.  Now more than ever you better have your ducks in a row!

Sep 26, 2009 10:33 AM
Mike Saunders
Retired - Athens, GA

JL - even with price reductions, over priced homes that might eventually sell, do so at a lower price than if they were priced right in the first place.

Sep 26, 2009 10:33 AM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

JL...

I couldn't have said it better myself.

Featured in the Group "Whacked!!!"

Sep 26, 2009 10:53 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Sardi- Thanks big guy.

Liz- It might help if they were.

John- At least a few things here and there.

Virgina- Listing agents can certainly learn from this as well as sellers.

Nick- Thank you sir.

 

Sep 27, 2009 09:48 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Candice- It's best to get it right from the start, it's hard to play catch up.

Tom- If you don't do it from the beginning, it may already be too late.

Dianne- Tests aren't all that good at any point, even when the market is hot.

Carla- I thought so, thanks for stopping by.

John- Listen to your professional from the start and do it right from the start. The news is a great thing, but they aren't always right.

 

Sep 27, 2009 09:52 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Bill- No it's not my friend.

Mike- That's right.

Richard- I bet you could if you tried, thanks for the feature.

Sep 27, 2009 09:54 AM
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

JL, this is awesome. I need to send this to a client of mine. This says exactly what I have been trying to say -- but it comes from someone other than me!!! :-) THANK YOU!

Sep 29, 2009 01:16 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

Marney- I hope it helps, thanks for stopping by.

Sep 29, 2009 02:59 AM