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Buyers don't suck......do you?

By
Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

SOLD!!I read a post recently that was bashing Buyers. The author/agent had shown them houses for several days  only to have the Buyer end up purchasing a home through another agent. As alway there were many agents in the comment section calling the buyer names. I have never agreed with the "Buyers are Liars" mentality so want to share my thoughts on this.

First I want to say, if something is not going the way you want it to, look at yourself. Try to find out what it is that you are doing that is creating the issue. We can't change others but we can certainly change ourselves. Get it?

It is NOT the consumers responsibility to protect our commissions. They are also not obligated to stay loyal to you just because you showed them a house or two. We are SALES PEOPLE. Your job as a REALTOR® is to sell your services and until you realize that you will always have Buyers who you call "jerks", "liars", "disrespectful", "time wasters" and blah blah blah.

But make no mistake about it, it is NOT the Buyers fault. Why are you working with Buyers before they have agreed in writing to work with you? I just don't get it. I'm a listing Broker and I compete with other REALTORS® all the time. I don't expect a Seller to pay me just because I spent an hour or so of my time "pitching" them on my services. They have to decide to hire me and then we do an agreement in writing. Why should Buyers be any different? Why do REALTORS® try to sell Buyers a house BEFORE they have sold them on their services? It doesn't make any sense at all. It's ass backwards.

As long as REALTORS® continue to work like this the consumer will ALWAYS have the freedom to look at other houses with whomever they choose. They are not loyal because you haven't asked them to be. Buyers just want to buy a house. That's it. They don't care about your gas money, expenses and time. Nor should they. You don't. If you did, you would have a signed agreement guaranteeing your compensation.

Folks, this all may sound harsh and I am sure you have 100 reasons why getting a Buyer's Broker Agreement signed "won't work" or "will scare the Buyer away" or "nobody does that in may area" or a myriad of other excuses of why you can't. Bottom line is, if you can't get a Buyer's Broker Agreement signed you have not done your job. You have not sold the Buyer on your services and your value. You are making the choice to work and HOPE you get paid. And it's your right to do that. Just remember it's also the Buyer's right to look elsewhere and/or purchase through another REALTOR® or builder after YOU have wasted your time. The Buyer did not waste your time. You did. Take responsibility for your actions and quit blaming the consumer for your lack of professionalism. Up your game.

I can assure you, if you make the decision to only work when an agreement is signed, your business will skyrocket. You may have a learning curve and you may lose a few because you are still learning how to sell your services but it will be worth it in the long run.

So, I challenge each and everyone of you, to make a decision today, to be the best REALTOR® you can be. Don't say you can't. Say you will and then figure out how to do it. Remember this....A REALTOR® without a signed agreement, be it a listing or a BBA, is unemployed. And that's a fact.

If you want the consumer to respect your time and what you do, then earn it. Quit calling the consumer names and start selling them.

Now folks, you know if you read my Blog, that I'm not one to tell you to do something without giving some advice to help you do it. So here are a few posts I've written that will help you in getting a BBA signed. Now you have NO excuses.

Everything you need to know about Buyer Broker Agreements.(14 posts).

OK, that's Broker Bryant's ramblings for today. What say you?

Florida Property search

Bryant Tutas
Broker/Owner
Tutas Towne Realty, Inc
Licensed Florida Real Estate Broker
http://CentralFloridaShortSales.com

http://ShortSaleSuperStars.com

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Comments (118)

Tisha Lawrence
Maximum One Realty-Fayette-Henry-Clayton-Fulton - Fayetteville, GA
South Metro Atlanta Agent 470-239-0330

I wouldn't list a property without a listing agreement. I wouldn't tell my buyer we are going to closing without a signed purchase and sale agreement.

I wonder why I wouldn't? Wow, I know! I 100% know I wouldn't be paid for my work. 

I just can't walk into a bank and say Billy Jones told me I can take $100 out of his account. So, here I am.  Can anyone hear, "Put your hands up slowly and your fingers behind your head".  My point is that we need a document,in this case a check, with the name of the person giving us money. Translation-We need a BBA to know who MIGHT bring us money. And that we have the right to take possession of that money.

A BBA may have a end date, but it can end early. Heck, we may be the one's that want to end it early.  If the buyer wants to end it early, so be it.

At least you can say that the responsiblities and expections of both parties are clearly explained when you have a BBA signed.

PERIOD.

Sep 27, 2009 03:10 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I would say that I have more respect for myself now that I do this. I never looked at this in a positive light until you beat me enough with your previous posts. I finally got it. Yet, another light bulb moment for.

Do you know how much difference you and Missy make in my business? It's pretty astounding!

I feel it's my responsibility to educate my clients about BBA, about how I get paid and the mutual expectation of both parties that want to get into a business relationship together. it's not about tying someone to a contract. It's a mutual agreement.

Plus, buyers really dont want me to work for the Seller - without the BBA signed anyways. That's such a big thing but so many agents fail to explain. They only go on and on about how we get paid. Buyers could care-less.

Sep 27, 2009 03:17 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

BB,,,, Very well stated..Buyer Agreements are so important these days if you want to get paid for your efforts.  These are great !

Sep 27, 2009 03:50 PM
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Bryant.... but I remember you mentioning that you hardly if ever work with Buyers??? Like you I am in Florida too so it's transaction broker for me.

 

I have the transaction broker notice signed at the very least for some buyers. In my experience buyers differ but it's the transaction broker notice at the very least then the BBA or else I do not show other homes to them. There is no guarantee of course but I require some kind of commitment. However I don't group buyers as they differ. In my experience no two are alike.

 

 

~ Lana

Sep 27, 2009 04:44 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

BB - It's rare that I don't discuss a broker buyer agreement at the intitial consultation.

It's makes sense to me, just like a listing agreement.

Sep 27, 2009 05:02 PM
Aaron Vaughn 830-358-0455
Conifer Builders LLC - Canyon Lake, TX

I have a different approach on this. I use Buyers Representation Agreement when it suits the situation. I read the potential client. I make the time-frame flexible. Sometimes, if I am showing a buyer 5 houses in a day, my RA will be for those 5 houses. Sometimes I go a generic one for 30, 60 or 90 days.

 

I've had clients that I've worked with whom I've never made sign one (until we write the offer, anyway). I sell them on my services, explain the buyers' rep agreement to them, and give them the choice. I am always firm on covering myself on houses I show. 

 

I feel like after my buyers work with me a little and get to know me, they would have no reason to go elsewhere. I also explain how important it is for them, if they value my service to them, to call me first if they find a house on short notice that they want to see "right now," and explain that I get paid on commission so it's very important to me that they contact me and not call the agent on the sign. I also explain that if they are unsatisfied with my services, please let me know and we can part ways. 

 

It hasn't been an issue yet. Someday, maybe it will. I used to insist on an RA at the very first meeting, but at that point the trust level is usually low because of the preconceptions many people have about agents. Now they don't trust me and think I am pushy. Now I use the soft-sell approach. I am not pushy, nor am I a push-over. I project confidence and set expectation levels with a high level of communication.

 

Of course, there are some clients who are not truthful and will sell you out to save a point, but I haven't had to deal with many of those.

Sep 27, 2009 05:04 PM
Michael Cantwell
Guild Mortgage - NMLS ID #3274 - Jupiter, FL
Homes For Wealth

Bryant,

 

Agree with you totally!  The perceived hardest thing to do is to ask for the commitment upfront but in reality it is the easiest.  If they so no then you won't lose the most valuable thing we have and that is time.  Much better than spending time, money and effort while the whole time wondering about the loyalty of the buyers.

 

Mike

Sep 27, 2009 10:33 PM
Linda Metallo DiBenardo
RE/MAX Impact, Lockport, Illinois - Lockport, IL

Many agents are toting potential buyers around and don't even have a pre-qual letter for them, let alone a buyer's agency contract. 

Linda Metallo, Re/max Impact, Lockport, Il.

 

 

Sep 28, 2009 12:39 AM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

I run into this type of thing all the time working here at RECR. I continually have agents call me saying they cant convert our clients. And, then I call the client and they say things like, "I never talked with (name of agent)!! He never called."....

There is no "magic pill"....If you suck, you suck.

Sep 28, 2009 01:36 AM
Chad McBain
RE/MAX R.E. CENTRE - Guelph, ON

Buyer Agency is mandatory here so it is less of a problem. Still many agents get it signed when preparing an offer, you need to get one signed before you work for them or at least early on. This drastically reduces the buyer's shopping realtors while they work with them. the key is having a value proposition for them and they will gladly sign.

Sep 28, 2009 01:52 AM
Monica Bourgeau
Portland, OR
Business Coaching

Broker Bryant - excellent post. We started out taking the approach of not wanting to "tie the buyer up" with a buyer/broker agreement. After many tanks of gasoline and days with buyers who weren't serious, we have gained some common sense. If you don't treat yourself as a professional, how can you expect buyers to?

Sep 28, 2009 03:57 AM
Anonymous
Suzsan

Thank you!  You have hit the nail on the head.  I am a potential buyer.  I have worked with one realtor for several years, and have bought and sold several houses with his assistance.  Recently he has been having some personal problems, and I was unable to get in contact with him--we were playing phone tag.  At the end of the day, since I really wanted to bid on a particular property, I called the listing agent.  She first asked me whether I was working with another realtor, and I told her that I had one I had used in the past, but was not able to get in touch with him, so I had called her to find out about this property that she had listed.

Rather than be polite and sell me on how she would be able to help me, she submitted me to a tirade about how long she had been working to sell this property, how she had had a contract on it which fell through because the buyers "walked at the last minute," and on and on.  When I asked about financing, rather than being helpful she asked (in what I considered a somewhat snotty tone) what was my problem. I explained that the brokers I usually do business with indicated that they don't do land loans, and that the large tract of land (26.5 acres) meant that they couldn't provide the financing.  They would finance only 1 acre with the house, and I would have to find other financing for the other 25.5 acres.  She indicated that she had found a company which would finance the whole deal, and had used them for the previous contract.  When I asked if she would share that information with me, she indicated that she wouldn't.  She indicated they would do an FHA loan on the property--I asked whether they would do conventional.  Again, she was not cooperative.

As it turned out, my realtor was not able to assist me at this time.  So, I will be looking for another realtor to help me.  But, after my experience in talking with that listing agent, I would not want to do business with her directly--I would look for another agent who is more "friendly" to me and my desire to purchase a property.

This morning I see that the property in question now has a "Contract Pending."  All I can assume is that she had written a contract on it, and didn't want another contract to come in.  Her broker had told me when I called that she was currently working with a client, working on a contract.  That may have been for the property in which I was interested.  I can't say for sure.

But, my husband and I keep asking, "Why did she turn us away? Why wasn't she more polite and friendly? We may have brought her a better offer for her listing."

Sep 28, 2009 04:46 AM
#112
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Buyers don't get in the car without a consultation and having them sign a Single Party Broker agreement, whihc is what we have in ou state. FYI, the contract is required before you ever right a contract. it starts when you want to give them advice. It is state law, but it gets violated all the time. 

Sep 28, 2009 06:01 AM
Ted Canto
American Mortgage Network - Chandler, AZ
Arizonan #1 Mortgage Lender

I noticed not one person made comment about my reply!  My feelings are not hurt but it kind of makes me wonder what your presentation may be like.. Is it anywhere close to what I said?  Well being that I just had another REALTOR fired today (I'M SERIOUS), leaves me with another testimonial about the lack of salesmanship and boy do I hate having this conversation with the referring agent (Your client likes me but thinks you suck).  I will get to him (I dread these calls) after this post but really people, how many of you are sitting down and going over with a sincere caring voice, STEP BY STEP of what the requirements and expectations are before sending your client to a Loan Officer and/ or showing them homes?  I know we all like to think of ourselves better than the cat's meow but I am seeing too much of this firing stuff going on. There is a pattern to this and if you are incorparating sales scripts that inform and educate your buyers, a BBA would only be a natural progression.  The truth is, most do not have the confidence in their sales skills in order to have confidence to present the BBA.  

I compare what I am talking about to asking for their credit card before knowing what they want and need.  If someone was to treat you that way, would you buy from him/ her or better would you even come close to signing any type of agreement?

Sep 28, 2009 06:04 AM
Jeff Payne
The Payne Group at Keller Williams Success Realty - Panama City, FL
Panama City Real Estate

Ted-  Just so you don't feel slighted :)

We tend to think of ourselves as consultants and not salespeople. 

The first thing we do when we meet a potential buyer is to schedule a consultation that takes about an hour.  It is an education for the buyer and the agent alike to find out the wants and needs of the buyer and to make sure that the buyer wants to work with us and if we want to work with the buyer.

We ask very probing questions, go three deep and find out why???  Find out their needs and desires and to really make sure we know why. Our consultation comes from curiosity.

At the end of the consultation, we ask them to sign a buyer loyalty agreement that explains what we will do for them and what we expect from them.  If they agree, THEN we work on making sure that they get approved for a mortgage if need be. 

Our unique value proposition is that we can save them 40 hours of time by taking an hour up front, the result is that we typically only need to show them 5 to 7 houses before they see the one that they want and need.  Even in a buyers market, the best houses with the best prices go fast, we only show the homes that meet their exact specifications and the ones that they can afford.  Our buyers tend to get the good ones because we don't waste time showing homes that don't meet their needs.  We rarely "get fired" by our buyers. 

Step one: Buyer consultation and loyalty agreement signed

Step two: Get them in front of the lender

Step three: show them homes

Step four: contract to close!!

Sep 28, 2009 06:52 AM
Ted Canto
American Mortgage Network - Chandler, AZ
Arizonan #1 Mortgage Lender

Jeff!  Thank you for making me feel better! That saved me money in avoiding to have to go see my therapist..  LOL!!  I am glad you are doing it. Unfortunately not enough of us are.. In fact this post motivated me to write about it (http://activerain.com/blogsview/1259721/hi-mr-homebuyer-no-i-won-t-help-you-)

Sep 28, 2009 07:36 AM
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Suzsan, That sounds about right!! It's unfortunate that folks can;t just take a few minutes to be polite and helpful. I hope you get this sorted out and find someone that can help you. Thanks for reading.

Ted, I'm not sure why people in pour business have ahard time gtrasping the concept of a BBA. It's not the agreement that's important it's the CONVERSATION with the potential buyer that's important. The BBA is just a tool to help us get there.

Thanks Jeff!!!

TO ALL: Thanks for stopping by and participating in this conversation. I hope it made  you think. Whether you use a BBA or not just remember we need to educate potential customer/clients on how we work and how we get paid. They need to know.

Sep 28, 2009 08:35 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Bryant - I would have to agree with you on this issue.  However, I would think that if a buyer was satisfied with what you were doing for them, and how you were working with them, they wouldn't stray whether you had a buyer/broker agreement or not.  Just sayin'.

If you are only working listings, that is a completely different thing.

Sep 28, 2009 09:17 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

BB: Great tips for newbie agents who are working with buyers. Not sure why anyone would say that buyer's 'suck' . . . but then there are bloggers out there who call people 'idiots', too. I'd say that it is a good idea to think about the big picture, as you suggest when recommending the Buyer's Broker Agreement. 

Sep 29, 2009 11:10 AM
Joshua Schaubach
ERA Matt Fischer Realtor - Yuma, AZ
e-Pro Your Yuma, AZ - Realtor Only a Call or Click Away!

totally agree. Its up to us to not just sell them on a property but sell them on us as their realtor, and if we don't do that its only our fault.

Oct 01, 2009 04:48 AM