He's #1, She's #1, Everyone is top 1%! Heck, even I was #1, once.

 How is that possible? How can everyone be #1?

 Well here is how it works.

 1) Consolidation with Teams

 This is where a Realtor becomes a "Team." or skips the "team" title but has others working under them.

 The agents within this team are instructed to funnel all their deals through one agent (when an agent sells a home, they have to enter in an Agent ID#, instead of giving credit to the actual agent, they put in the AgentID of the team leader).

 Why would they do that? Because it helps for marketing. Now each one of those agents, including the one at the top, can all say "#1 Realtor" or "Top 5 Realtor in Virginia."

 The scamming of the system got so bad that NVAR, the Northern Virginia Association of Realtors stopped giving out awards or titles of greatness. So no more "#3 NVAR Realtor." I think this is great that they stopped this gaming of rankings. 

The only REAL way to rank agents would be the 1099 test. He/She with the largest tax return 1099 is the winner!

 2) Asterisks. #1 within a smaller group

Then if somebody can't be

#1 in America, they then try and be

#1 in Virginia. If that doesn't work, try

#1 in Arlington. Still no good, then

#1 in your office. Then types of homes

#1 in the neighborhood

#1 in volume (total dollar amount)

#1 is sales (total number of transactions, usually for lower priced homes)

Then you go back up

#1 Firm in America  (even if you are just an agent with 3 deals, you can piggyback)

 Well what about the Top 1% or Top 5% claims?

 Well the thing is, there are about 1 million Realtors in America. The average Realtor makes about $17,000. But the problem with averages is it included weekend warriors. People who might do a deal a year for a relatives.  So saying you are a "Top 5% of Realtors nationwide" means "I am within the top 50,000 full time Realtors." I guess that doesn't sound as sexy.

I even did it!

When I started it was kinda hard to compete with all these #1 Realtors so, after my first year I took the title of 2003 NVAR Rookie of the Year (that means #1, well actually they first gave the award to another person. They didn't believe my #s were possible since they were 3x the next Rookie!) 

I then went on to be the #1 Agent in the United States under 30, and I did so in my first year! Did I have the highest 1099? Nope. So how did I do it? Well remember all my blog posts on rebating? You know, where I say "I used to Rebate, but then aI got good." Well I was also doing flat fee listings for $100. You'd pay me $100, I'd put your house on the MLS, and when it sold, it counted toward my sales numbers.

Today?

Since 2005 I stopped filling out the paperwork to get my "Million Dollar Producer (oh by the way, whose don't mean the Realtor made $1m, it means they sold two $500k homes). Also the agent within my firm take credit for all their own deals. No padding of my numbers.

And now FranklyMLS.com is working toward making this data public. No other site does this. Now it will show the name of the buyer agent on closed deals. Soon it will separate who was the buyer agent and who was the listing agent.

Bottom line, don't pick an agent just because they are "#1" at something. And as I have seen a few smaller firms claim "We aren't #1, you are"

 

Written by the #1 Real Estate Blogger in America* Frank Borges LL0SA- Broker FranklyRealty.com

Piggyback photo by Elston

* Not really

(Please report typos)

 

 

 
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20 Comments on Why is every Realtor #1 or Top 1%. Uncovering the secret.

SEP
26
Localism Sponsor

That is good that the customer should be number one.  Team means together everyone accomplishes more.

5:40pm • #1

Tell us how you really feel Frank. LOL...I am so with you on your entire post.  My comment to #1's is prove it. How many deals did you do?  How many agents work on your team? Hmmmm You aren't #1 then.  I think it is a joke - glad you got to the point.

5:43pm • #2

I am the #1 Listing agent and Buyers agent in my household!  So I am #1...  I like the top 1099 Realtor award...  That is great thinking!

5:43pm • #3
19 Featured Posts

Hey Suzanne and Johnny,

Yeah the only REAL way would be a 1099 Award. Imagine those audits.

I am the #1 Realtor in Law School*

*At least at American Law in DC**

** As far as I know!

Frank

5:51pm • #4
119,820 Points 1 Featured Post

We have so many #1 agents in my area that I don't think that there is room for a #2.

6:01pm • #5
214,819 Points 6 Featured Posts Outside Blog

Interesting way to look at the whole #1 issue.  I suppose this is along the lines of "98% of all statistics are wrong".

6:51pm • #6
200,392 Points 1 Featured Post Outside Blog

This is a very frank post ... interesting too. ;-)
We're all actually number two ... because all our clients, present and future, are number one.

 

7:51pm • #7
373,502 Points 63 Featured Posts Localism Sponsor Outside Blog

Hi Frank,

For me its a good marketing plan, reasonably good statistics, a brain to realize it is about service and that I deliver way more than promised. My strength is helping people to make their own "Best" decisions. From there, results matter. And my attitude helps to deliver it.

8:54pm • #9
380,313 Points 18 Featured Posts Localism Sponsor Outside Blog

Frank,

this is funny but true. I was so surprised by all these #ones. Pretty much along the lines with individual, same for firms, even #1 (most agents working).

9:04pm • #10
152,632 Points 4 Featured Posts Localism Sponsor Outside Blog Hit Router

LMAO At #1 Real Estate Blogger.  Nice post.  I like the 1099 basis of comparison.

10:32pm • #11
SEP
27
310,942 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

OMG - this was way too funny!  Yes, Frank, you are the #1 Blogger!  I have a bunch of #1's as well!  Like Johnny said - I am #1 in my house for sure!!!

7:53am • #12
103,914 Points Outside Blog

Or consider, from the public's viewpoint. 

Highest percentage of your own personal listings that got sold, whether by you or other agents.  Now that's a number with teeth.  Client's don't care how much money you made.  As you pointed out, a few high $$$ hits and your on top of the world. 

Show them that you know how to get THEIR home sold.  That's what counts.

And if you have dead or slow moving listings, we've got a program to put an end to that problem.  Sell 'em faster, sell 'em higher.

10:02am • #13
19 Featured Posts

Hey Mike, but highest number of hits, or views on a listing can also happen if you home sits for 2 years!

Even the % of list analysis doesn't work since many will say "well you underpriced it" Hell my mom even thinks that with her house that I sold for her in 4 days, for full list, and feedback from 3 agents that said it was overpriced.

10:21am • #14
284,468 Points 4 Featured Posts Localism Sponsor Outside Blog

Ha ha. A great way to remind 98% of the realtors that it's not about the realtor... it is about the customer.

4:45pm • #15

As a current home buyer (in progress), it got really old to go every open houses and hear how the realtor was #1 something or other. If everyone is number #1, then I guess every realtor is equal!

Clint
7:09pm • #17
SEP
29

Frank,

I enjoyed your post, clearly in the top 1% of all posts I have read today.  You got shafted on the Rookie of the year too, but don't worry, your still #1 with us.

1:52am • #18
1 Featured Post Outside Blog

Frank, Very funny!  Seriously, I know some heavy hitters who started being beat out my teams about ten years ago. It became suchc an uneven playing field.  I think all this number one stuff is pretty "yesterday" to many clients.  :-)

4:31pm • #19
195,546 Points

I hope teams can produce more than what they would on their own...

6:20pm • #20
NOV
26

Good post Frank. It annoys me when I see "top 20% nationwide" etc...  especially when I know it's all fluff. There should be a governing body that reviews what agents advertise about themselves. Where is the actual list that shows what top 1%, top 5%, top 20% etc. of Realtors nationwide are? I've looked but cannot find it anywhere.

Thanks,

David

3:54pm • #21

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FRANK LL0SA- Northern Virginia Broker .:. FranklyRealty.com

Arlington, VA

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Northern Virginia Homes - FRANKLY REAL ESTATE Inc

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