One of the things stagers and agents need to stop talking about is how much staging costs.  in today's market we need to talk about the INVESTMENT of staging.  Staging doesn't cost nearly as much as it provides in saved time on market and higher offers. 

Recently a Realtor in the Charleston/Mt. Pleasant market took the CSP Elite Agent course and received her CSP Affiliate Designation.  When I arrived for her first staging consultation for a vacant unit that she personally owned she already knew the benefits staging would provide.  We discussed which rooms we thought would provide the most value in staging and agreed upon a price.  Within the week my team set to staging this lovely condo in Park West.

 

We agreed that the home should be completely ready for market PRIOR to listing it including finishing the staging, having photos and visual tour ready (which we provided) and all marketing pieces into place.  Since this had already been explained to this new real estate professional in her CSP Elite class she knew the process.  The results were no less than textbook perfect!  Here is what she had to say less than 24 hrs after the home went on the market....

"I had a call from a buyer's agent less than one hour later  and had a written offer to purchase, at 97% of list price, less than 24 hrs after I went "live"! I received that written offer before Jenna in our office had processed the paperwork I had given her re the listing, before it went out on the HotSheet as a new listing to fellow agents in our office! Wohoo!

I spent today satisfying contingencies and have a signed contract, with all parties happy for the time being anyhow, with a (cash) close October 15th. Keep your fingers crossed, ok?

This is GREAT advertising/marketing for both you and for me. My goal was to get under contract within 30 days, consistently, in this market. Never did I dream I might go under contract in less than 24 hours! The only contingency left is a routine home inspection, scheduled to take place within a week or so.

Staging, coupled with great pricing, is the way to go! As both you and Michele know, I am a on board with this, even thou I am a rookie. 

I hope this all works out well and I look forward to continued partnership with you in the future. Let's keep the furniture in place til closer to close,  til the inspection contingency is fulfilled, just in case........................"

So for all of the sellers and agents that feel that staging is just an expense that is too costly to consider, remember that staging is really an INVESTMENT that has a high rate of return.   

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First Impressions Home Staging & Interior ReDesign is a nationally award winning company owned and operated in Summerville, SC a suburb of Charleston, SC.  We provide high quality staging for both occupied and vacant homes in the greater surrounding areas and beyond!  For more information please visit, www.WeStageSC.com.  If you are interested in learning about making Home Staging your profession, please visit, www.StagingAndRedesign.com for more information.

 
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9 Comments on Staging Pays off - Under Contract in Park West, Mt. Pleasant in less than 24 hrs!

SEP
26

I love showing staged homes and believe that they have a better chance of selling if they are staged.

 

6:46pm • #1
Outside Blog

Melissa- Good job and what a great recommendation !  Would that we all could have that kind of relationship with a Realtor.  Good Staging and even better pricing make for a great match.

8:35pm • #2
181,419 Points 1 Featured Post

I couldn't agree more!  Staging is so helpful and getting more popular all the time.

Patricia

8:38pm • #3
SEP
27
3 Featured Posts

Way to go Melissa!!  As my area struggles to get back on it's feet as the epicenter of the mortgage meltdown, I am receiving more calls to stage.  Yay!  Though...most do not want to even pay for a consultation.  Many want you to visit and give ideas....without having to pay for your time and expertise.  The end result of Home Staging is so wonderful, however, it IS an investment.

Real estate staging is still a new concept in Florida (if you can believe it!) and it is frustrating that Realtors and Homeowners alike complain about the costs to stage...especially in vacant homes. 

Many folks are not close to breaking even in our market...and though some are getting the staging concept, most can not move past the 'investment' dollars to stage and how it's benefits will ultimately pay back in spades. 

Then again, our homeowners have been hit the worst...and are still walking around 'shell-shocked'.

Congrats on great sales!

11:12am • #5
205,833 Points 5 Featured Posts

Awesome success story Melissa!  I totally agree that we should refer to it as investment and not cost.  Something we can all work on!

11:32am • #6
141,870 Points Outside Blog

It is not just an investment, but a wise investment. Beautiful work Melissa!

10:13pm • #7
SEP
29

Great work - staging condos is critical. Not sure about your market but we are awash in vacant condos and I don't see any selling that are not staged. Congrats!

 

6:20am • #8
SEP
30
159,499 Points 15 Featured Posts Outside Blog

More testimony to the power of staging and how the investment will return itself! Sellers cannot afford NOT to stage...

2:07pm • #9

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Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com

Charleston, SC

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