Chris Hotz, the director of our education division is back with some insight on a topic that has turning up quite regularly lately: Reciprocal Linking and it’s effect on Search Engine results.

White Hat SEO For Real Estate Blogging
By Chris Hotz

I never played on a baseball team growing up, but I loved when the little league baseball season started.  I loved baseball games because of the easy access to candy.

Every year when baseball season arrived I would hop on my bike, ride to the fields for the opening day pitch and dart straight for the club house to use up all my allowance on Big League Chew, Bottle Caps and Fun Dips.  I loved the sugar candy!  But by the last pitch of the season I was so sick (sometimes literally) of candy that I could not look at another Fun Dip bag full of red sugar.  I had eaten too much.

When many real estate agents purchase their first website, they too fall into the same trap of eating too much of a good thing.  And I can't blame them.

One of the first things a new real estate website owner does after purchasing their site is educate themselves on how to obtain good Search Engine Placement.  Realistic or not, the expectation is very common that they are going to be instantly be able to make the front page for the search terms they desire.

To continue reading, and learning why Reciprocal Linking is not always a good strategy, follow our link to the Real Estate Tomato: White Hat SEO for Real Estate Blogging and the Reciprocal Link.