I was reading a great title for a blog on Real Town, it was called "If You're Not Using Technology, You're Not In The Game," by Ana Bui. I thought that was one of the best titles that I have seen in a couple of days. Ana went on to talk about Docusign, which I am sure is a great product. The title of her blog however got me to thinking, how resistant some agents are to utilizing technology.
I will admit, that I like to write things down on a paper Franklin Day Planner. I have found that I remember things much better if I write them down. It is something that I need to come up with a way to help me remember better on the computer and PDA's.
One of the great things about our broker is that he is really great about finding good training for us. We have had several training sessions with different instructors about the use of technology. I have always thought that technology was where it was at, and honestly never having been a Realtor when the MLS Books were the main tool of the trade, I have a hard time imagining doing business that way.
I am inspired by one of the Agents in our office. She has been one of the top producing agents in our market for over 20 years. She is also one of the most fearless agents that I have ever seen. When she sees something that works, she embraces it to the best of her ability! The same with technology, she may not be completely comfortable with it, but she does use it to the best of her ability. She is a member of Active Rain, and because I didn't ask her permission, I will not use her name in this blog.
She is really a role model as to being quick to take a new direction and make it work for her. I am sure that when she started in Real Estate and even 15 years ago, she would have never thought that blogging or having a website would be important to her overall success in Real Estate. But now she blogs, she has a web site, and is quick to impliment new ideas, if she doesn't understand, she isn't afraid to ask for someome to help her understand at least how to use it in her business.
I have mentioned in blogs and comments to blogs, of a training that we had a little over a year ago, where were challenged to begin a blog. Darcy and I were already blogging here on Active Rain and in a couple of other places. What amazes me is how few of the Realtors in our office took that challenge. The agent that I mentioned in the earlier paragraphs did, but very few others have, even younger agents, those in their 20's and early 30's. I don't get it!
I understand that technology is just one of many tools to help us succeed. Right now, I don't know if one could be successful by relying solely on technology. I do know that it is a great tool to assist in the other areas of Real Estate. Especially helping make communication and our contact management much more efficient and easier to stay on top of! That isn't even getting in to marketing properties to obtain the most exposure for buyers possible! Now we use a Power Point as part of our Listing presentation, as well as for the MLS to show sellers why we need to price where we suggest their home should be priced.
Anyway, enough of my rant! I do believe that if you're not embracing technology, you will not be in the game for the long haul!
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