There is an undercurrent awash in the already choppy waters of the real estate industry. And while one can adequately defend against that which is overtly posing an immediate threat, it can be very difficult to address that unseen hazards that lie beneath the surface.
Unsubstantiated rumors are one of the most destructive forces eroding the foundation of the real estate industry. In these tumultuous times, those that work in the industry seek rationalization for the unprecedented shift in real estate evaluations and the lack of consumer confidence.
However, in many cases, reality doesn't jibe with the suppositions that are being circulated as fact. Many segments of the market are robust and doing quite well. Money is available for qualified buyers. And while there may be delays, the overall number of transactions is rising month after month over last year.
Examine the facts and move forward based on a genuine knowledge of your market. It's always easier to defend against a belligerent force that is in plain sight than a unknown enemy that destroys from within.
And let the rumors die out on their own lack of merit.
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