You know the antique furniture guy who hasn't had much business lately?  Not surprisingly, it's a tough economy and maybe folks can live without the pair of gorgeous, French bergere chairs (THAT STILL NEED TO BE RE-UPHOLSTERED) for now! 

So, there's this builder and he needs furniture 'cos his thing's not selling at that price and he can't afford to fire-sale it (yet) and ... oh why not try it?  What have we got to lose?

Freely Staged in South Orange, NJ

 

 

 

 

  South Orange, NJ

 

 

 

 

 

 

 

 

We-ll.  What deal did you make with the guy?  Is he set to have a furniture sale every other weekend while you're trying to show the place?  Never know who might be interested in the home when all they thought they wanted was a wobbly Victorian settle!

You might want to set aside only certain hours, and make sure the pricing tags are off when regular showings are taking place...or you'll find people are looking at the crazy furniture not the pleasingly renovated house.  Or you could spend a few hours of time on your stager ($250 - 350) and have them modify the space a bit:-

Home Staging South Orange, NJ

 

 

 

 

 

 

 

 

 

 

 

Over the course of 5 rooms, it makes some sense, no?  But it still looks mismatched, and inexplicably odd.  Plus, now the question might be what do these people have about creepy, tufted armchairs?

Here's another example.  Here, the antique dealer is a relative of the listing agent:-

Morris county

 

 

  Rural Morris County

 

 

   What room is this? 

 

   It's an office/library.  The first room you see when you walk into the home.

 

 

 

 

This is the formal "away room" (if you read anything by Susan Zuzanka like the Not So Big House)  in an enormous new construction in rural Morris county.  According to the attractively typed price list, the sofa is actually an 1820s settee with vintage barkcloth fabric, offered at $4,200 and those chairs are a "Pair of 1930s Green Painted Arms Chairs" for $1,100.  Wanna close up of that Chess Set...sure?  If you get too close to it, it's yours at an investment of only $15,000:-

 

   It's a "Tramp Art Table and Chess Set - executed by Paul M. Cunningham, a member of the Hermitage Artists.  Chess pieces are all storage boxes that open!"

 

Imagine.

 

Magnificent it is.  In a certain horrific, terrible, kind of way.  It would most likely looks sensational in the right spot and be great fun.  And I'm sure the artist is a highly respeted, hugely talented craftsman.  But context, people!  Where it is now it junking up a $3 million library and scaring little children.

 

 

<sigh>

The first time we tried this - it was in a massive home in Short Hills.  We knew we had to accessorize to help, and we teamed up with an art dealer to provide spectacular wall decor of the highest quality. 

Short Hills DR... of a staged sort

 

 

 

 

  Short Hills, NJ

 

 

 

 

 

 

 

 

 

Here we hit another problem.  Now people were looking at the paintings, not the rooms or the house.  And we still had this bloody awful, mismatched furniture.

In conconclusion, while I always try to make things work, and do honestly believe there are lots of ways to successfully present a home for sale, this free stuff is actually more trouble than it's worth.  It looks bad, and makes the home confusing.  Rarely does it get that job done, which let's recap, is to get 2 seperate folks to love the house so that it sells well, fast and with minimal stress on all sides.  (Why not 1?  Ask any realtor worth their salt and they'll tell you all about looking for a loony needle in a haystack!)

So nut up, folks and spend for proper staging.  It works every time!

Homes Staged and Sold by Juliet Johnson Staging

 

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Juliet Johnson Staging provides NJ Luxury Real Estate with staging and online promotion services, and been successfully home staging nj for the last 7 years.

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22 Comments on Free Staging... does it work?

SEP
30

Thanks for sharing, what a great idea! All of the furniture looks lovely! I might have to try calling up a antique shop the next time I have a vacant listing..!

9:29am • #1
1 Featured Post Localism Sponsor Outside Blog

I imagine that chess set in some cavernous room in a horror flick!  I'm all for using free stuff but it HAS to work.  Staging is just not that expensive compared to wasting away on the market.  Get it sold and get it done!  Great pics!  

9:35am • #2

hi, Juliet:
Nice blog! I continue to find homes "Staged" by people who are not Home Stagers.  It seems there's a MAJOR misconception that Home Staging is sticking Crap in every room.  The cardinal rule is to make the house more appealing to buyers, not "let's see how much stuff we can stick in here for free..."

The Stage Coach Austin Home Stager

 

9:47am • #3
199,542 Points 13 Featured Posts Outside Blog

It appears that not all the readers see that "free" is not always a good thing!  Nothing against the antiques being used, but at the very least they need to hire a professional stager to place the pieces properly!   They need a professional's help and it would be money very well spent.

11:11am • #4
1 Featured Post Outside Blog

LOL@ the Stage Coach.

Juliet, I should take a picture of some of the free crap that well-meaning people drop off at my our workshop for us to use in our staging business. It would crack you up.

It's about portraying a lifestyle to aspire to, not recycling old crud. Keep your maroon plastic bathroom trash can with matching soap dish & toothbrush holder. Keep your dusty floral swag complete with a bow.

The goal  of staging should be  new, nice, and now!

We absolutely comb the resale shops for low-cost pieces to rehab. But some things can never be rehabbed enough for staging purposes. And even the finest pieces of Victoriana is still, well, Victorian. And  your average buyer is not going to appreciate that, point blank

There is yet MORE EDUCATING to be done.

~Michelle

 

11:55am • #5
159,499 Points 15 Featured Posts Outside Blog

I love the commentary on that chess set Juliet & my fellow Texan's comments... Something is not always better than nothing - this case proves it.

2:12pm • #6
Outside Blog

Juliet- Good point and good post.  I've had "stuff" offered to me for Staging by well meaning people and had to politely turn it down.  The point of Staging a house is to show off its assets and have it appeal to a broad range of Buyers; it's not to use it sell others' furniture and art. 

2:21pm • #7
4 Featured Posts

Kathy - You can see the idea starting - what can we do to bring in more traffic?  What about selling art off the walls or the furniture even?  The problem is, as you so right point out, all we really want is to sell the house itself, and to do that  we need people to see it.  Properly.

Karen - too true -- something is NOT always BETTER than nothing.  Gonna use that one!

Michelle - you rehabbing talented folks have a lot to answer for in terms of giving these people HOPE!!At the end of the day... so with you on Victoriana!!!!

3:10pm • #8
330,924 Points Outside Blog

Juliet

Professional staging will sell a home fast and for a higher selling price.

Good luck and success.

Lou Ludwig

4:43pm • #9
1 Featured Post

(Not sure if commenter #1 actually READ the post, or was just being sarcastic) but at any rate - all you can say is ARG!

How the HECK are buyers going to imagine sitting in that room with an antique floral couch and gothic chess set?  FREE does NOT = GOOD. (period)

"The Bitter taste of a poor job will outlast the sweet taste of the low free bid."

8:56pm • #10
367,926 Points 3 Featured Posts Outside Blog

Antiques are sometimes beautiful, but talk about taste specific.  It had to go!  I've people try to sell my there wonderful furniture, that they paid X amount for, 20 years ago and it is quaility, you know the drill.  It just is current.

11:50pm • #11
OCT
01
141,870 Points Outside Blog

Talk about depressing pieces-OMG! Great post Juliet. Love  your photos and stats. Terrific blog article.

12:16am • #12
4 Featured Posts

YES, Cindy! That's it: "taste specific".  And as soon as you do that, you have narrowed the options on who's going to resonate with the property enough to want to buy it!

 

 

8:03am • #13
4 Featured Posts

Cathy, initially I thought it was my camera but you're right compared to rental furniture, old stuff can be depressing in new construction.  It feels dead, somehow.

Connie, I'm tweeting that quote for the next 4 days --- love it!

8:04am • #14

Well, with Halloween coming up, I guess you could say it's . . . seasonal?  It might work again on April 1st.

8:49am • #15

Juliet, your posts so often make me laugh. You got me with the chess set "scaring little children." It might scare a few grown-ups, too! This is a great blog - so true. We're continually being offered stuff other people are done with, and almost always say no, thanks. Old furniture just doesn't sell houses.

8:29pm • #16
OCT
02
4 Featured Posts Outside Blog

Oh my!  Your post definitely hit a nerve with professional stagers. Free furniture and art does not equal good deal. If you are motivated to sell your property, take a look at what model homes in your area are doing. I have never seen furniture like this in one, and definitely have never seen a chess like that one before-period.

P.S. the "graphic" word to this post was nervosa and crab apple..... how appropriate for this post. The photos made me nervous and the thought of a seller wanting me to use furniture like this made me crabby.

1:24am • #17
OCT
03
138,186 Points

Juliet...LOL, just goes to show you that even when you say it, not everybody gets it.  I too have "inherited", from well-meaning clients and friends their very special pieces that I will never use.   The comment, "but it's so well made compared to todays furniture is always there" and I just have to smile, take it and trash it or donate it myself.  Since I do mainly occupieds I have to deal with seller's items, but I can make it better with a little time and imagination...and a lot of purging!   

9:55am • #18
4 Featured Posts

Quite so, Ginger... don't they say "the road to Hell is paved with good intentions"?  LOL

Michelle, I think they were going for "that designer look"!! LOL~ some more!!

Laurie and Wendy - with you, guys, Happy Halloween!!

10:34am • #19
OCT
08
1 Featured Post

You get what you pay for! And in this case, they may have even gotten robbed because of the extra time they'll have to spend on the market. Vacant would've been better in this case! That chess set is just too much! Reminds me of a consultation I did a couple of weeks ago. This woman had some very ornate over-sized gilded art pieces all over the place, plus two large hot air balloon light fixtures. We had discussed at length why these might not appeal to every buyer and why she should replace the fixtures anyway because the buyer would assume that they were being sold with the house and she absolutely did not intend to sell them. So by the time I got upstairs and saw the enormous (I'm talking bigger than lifesize) multi-colored ceramic camel, I said, "Do we even need to talk about why the camel needs to go?" She said, "Don't worry - it's going!" It was just one of those moments! :)

12:14am • #20
Outside Blog

CAMEL?? Oh Annie, that's priceless!! Thanks for the share.

7:11am • #21
OCT
11
1 Featured Post

This past year I have lost some jobs to people such as furniture store owners, brokers, or artists offering to put free things in a property that needed to be staged. Their focus is ALWAYS to sell their own stuff ... NOT to sell the house. It detracts from the property and I have never seen it look as good as a professional staging. Very sorry for the sellers who are taken in by it. You get what you pay for ....

3:14pm • #22

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Home Staging Myrtle Beach - Juliet Johnson

Myrtle Beach, SC

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Carolina Real Property

Office Phone: (973) 477-7000

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Once a Manhattan realtor, I have bought and sold 12 homes in 19 years in 4 countries. That, and 7 years of staging homes for sale in New Jersey adds up to a lot of experience. If any of it can help another, I have served my purpose. Thank you, AR members, for your own generous sharing.

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