After I got done kicking the wall and trying to figure where did my traffic go? I wrote 78 blogs in September, Linked my *ss off, but my traffic numbers where down 10%. It can't be me. All of those Colorado Home Buyers (first dates) must have run for the hills. Oh, that's right, I just blogged yesterday that our under contract activity for the office is up over 50% for September and is the best September we have had in 5 years.
I have not dated in years, since I am happily married, but the web seems to encompass all of the traits of a blind date. The user types in their criteria, and the search engine recommends the best matches for what they are looking for. My initial sense was we just aren't the best match anymore. I am sure once a person visits us, our stimulating conversation and natural good looks will keep them coming back for more.
So, I decided to look in the mirror, in this case Google Analytics, to see where have all my dates have gone:
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New vs. Returning
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Aug 30, 2009 - Sep 29, 2009
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3,571 visits from 2 visitor types
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Visits
The number of visits to your site.
Visits
3,571
% of Site Total: 100.00%
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Pages/Visit
The average number of pages viewed during a visit to your site. Repeated views of a single page are counted.
Pages/Visit
15.43
Site Avg: 15.43 (0.00%)
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Avg. Time on Site
The average duration of a visit to your site.
Avg. Time on Site
00:09:09
Site Avg: 00:09:09 (0.00%)
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% New Visits
The percentage of visits by people who had never visited your site before.
% New Visits
66.26%
Site Avg: 66.03% (0.34%)
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Bounce Rate
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page).
Bounce Rate
28.20%
Site Avg: 28.20% (0.00%)
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Visitor Type
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[reverse sort direction]
Top of Form
VisitsPages/VisitAvg. Time on Site% New VisitsBounce Rate
Bottom of Form
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Top of Form
Individual Visitor Type: VisitsPages/VisitAvg. Time on Site% New VisitsBounce Ratecompared to site average
Bottom of Form
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1.
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New Visitor
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2,366
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32.51%
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2.
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Returning Visitor
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1,205
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-32.51%
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What, we are actually getting more visitors or first dates. The problem is once a person gets to our site they do not come back. What about our good looks? What about all of our great stuff? What about my "it is all about me" page? Didn't you see my special featured listings? What, you want me to provide you the information you were looking for? You want me to ask you questions and respond within five minutes? You want my content to match your preferences? Man, this dating stuff is hard.
I guess it is time to start working on the other leg of the chair, and be sure we are providing the content and value the consumer is looking for. Right now we are getting dates, but for some reason they are not returning our desperate phone calls. In fact, what's that, they left a wrong number?
Page visits look good. It is all int he numbers. Got to get a lot of hits to catch the big fish. Remember, most are just lookie loos.