In my personal life I believe that it is important to remember special occasions for my family and friends. I have carried that belief over to my business life as well. I make a point of sending personal hand written cards to my clients for special occasion that I am aware of but most importantly hand written thank you notes. I always send the cards with the hope that it puts a smile on the face of the person reading it. Last month the tables were turned.
A TASTE OF MY OWN MEDICINE:
Recently, l received a hand written birthday card from one of my clients with a gift certificate for dinner at a local restaurant. I was surprised as usually I am the one making note of special occasions. I usually communicate with this particular client via text so I quickly sent a text that said "Thank you" to which to reply came... "You're worth it"!
MORAL OF THE STORY
I can still remember how important and appreciated I felt at that moment. Remember it doesn't take thousands of dollars to make an impression on your clients, Sometimes it can take just a small personal touch or a token of appreciation to make someone's day, and the impression it makes will stick with that person for a long time to come.
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