Most of us have read the classic book, "How to Win Friends and Influence People" by Dale Carnegie.
Now comes a new twist. If you want to win friends/followers and influence people through social media, just hand over your credit card!
For only 7.6 cents per friend, you can buy up to 5,000 Facebook friends. The company has also been selling followers on Twitter, offering a sliding scale from 1000 followers for $87 to 100,000 followers for $3479.
According to the company CEO Leon Hill, "Facebook is an extremely effective marketing tool, as anyone with a large number of targeted friends or fans can attest to. The only problem is that is can be extremely difficult to achieve such a following, which is where we come in."
The folks at uSocial.net say they can target friends/followers to be added to a user's Facebook or Twitter account determined by specific interest groups, industry affiliations, or geographic location.
My question is this: "What kind of friends/fans/followers are you paying for?" Will they be genuinely interested in what you have to say or what you're marketing/promoting? My sense is that the people who would be willing to pay for friends/fans/followers are the same ones who would pay for a 3rd party to automate their 'twits' and 'updates.' What kind of conversation is that? It runs along the same vein as hiring a ghost writer for your blog.
The true value proposition of 'social' media lies in its ability to attract, engage, and foster meaningful dialog - dialog that necessitates 'real' active participation from both sides of the conversation.
Unfortunately, there will always be those who simply hit the 'easy' button and attempt to shortcut the process. In the end, their automated content will only serve to further clutter the netscape with annoying SPAM, and fall on the deaf, indifferent ears of their hired following/friends.
~ o ~ o ~ o ~ o ~ o ~ Rich Jacobson is a licensed real estate professional in Kitsap County WA. He's been married to a drop-dead gorgeous blonde for over 25 years, has four totally awesome kids, and a purebred Golden Lab named Sadie. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood.
~ o ~ o ~ o ~ o ~ o ~
Rich Jacobson is a licensed real estate professional in Kitsap County WA. He's been married to a drop-dead gorgeous blonde for over 25 years, has four totally awesome kids, and a purebred Golden Lab named Sadie. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood.