I may not look like Mr. Spock, but I sure think like him. My personality has been tested so many times when I worked in Corporate America. It always came out the same...high analytical.
When your name and telephone number is so "out there," we do tend to get calls from lots of folks trying to part us from our money. I don't care that much that they call, after all, they're just doing their job. I rarely if ever buy anything, but it doesn't stop them from trying.
Got one of them today from an internet website company. Of course, their product is better than all the others out there. Yada, yada, yada. He didn't really have anything new, but he was one enthusiatic son of a gun.
I always ask where they got my telephone number, especially if they call on my cell phone. As it turns out, he did an internet search for real estate agents in my area. No surprise that I showed up there.
He then proceeded to tell me how he could get me an internet presence. Huh? So, his logic started to break down immediately. He found me on the internet, so he's calling to get me an internet presence. Spock would be appalled.
I do check keyword searches in my market area every day to see my own positioning, as well as my competition. When I asked him how many of his company's websites were in the first three pages of Google keyword searches for my area, he didn't know the answer. I did, none!
Like so many others before him, he then hit my hot button when it dawned on him I wasn't going to be buying anything today. "Rich, I guess you're not really interested in growing your business and making more money." This is such an insulting comment, I really don't understand why so many phone salespeople use it.
When that line is used on me I lose interest immediately. Before he hung up though, he had to trash logic and common sense just one more time. "So Rich, I understand you may not be interested right now, but could you give me the names of some of your competitors, so I can call them."
I laughed so hard, coffee came out of my nose.
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Richard Iarossi, REALTOR®
Long and Foster® Real Estate, Inc.
Crofton, MD 21114
410-451-6255 Office
443-995-9595 Cell
Web: http://www.RichSellsHomes.com
eMail: Rich@RichSellsHomes.com
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