Tim O’Reilly, the driving force behind the concept of Web 2.0 and a genuine social media thought leader, details why Twitter is becoming the leading social network in today’s social media world. The interview is conducted by FORAtv.com President & CEO Blaise Zerega. Asked to compare social networks to human “senses” and to name the most important social network, O’Reilly nails it with these ideas:
Unexpected impact: “I don’t know if there is a single new thing, right now, or if we will notice it right away. People didn’t know how big Google would be in 1998. . . if there is anything in that category today I would say it’s Twitter.”
Twitter’s Impact: “The thing that has impressed me the most about Twitter is it’s brought real time to a peak on the web”
Trend: Twitter’s impact on how we expect real time information is “making the web more sensory like. . . “
What Does it mean?: “It means you start to build systems for stimulus and response.”
Humans & Computers: “There is a whole part in what we’re building here, is this new hybrid human computer machine”
Constant Factor: We are moving toward a “Collective Intelligence” which will cause a “Revolution in Business.”
5 Comments on Twitter Is Making The Web More Sensory: Tim O'Reilly Talks Next Revolution
OCT
01
2009
That is really interesting stuff. As big as Twitter is I'm surprised the younger generation hasn't caught on yet. I think since they are using these sites for entertainment rather than business they are staying hooked on Facebook.
More and more sign up on Twitter only to allow it to fade out of their interest very quickly. Who, besides your mom, really cares what you had for lunch? Very little that can be honestly called information is posted on Twitter.
Michael, according to compete.com and other analytics services that monitor social media sites the most prominent group of people utlizing Twitter and Facebook are ages 35-55. These are buisiness tools that were once aimed at young 20 somethings.
I can't stress enough how many people believe what you believe--Twitter and Facebook are for fun. The reality is that these social networks are the NEW sales channel. Please check my rebuttal to John.
John, some of America's biggest companies are using Twitter as a sales, lead gen, and customer service channel that provide direct real time communication with their audience(s).
"Who, besides your mom, really cares what you had for lunch? Very little that can be honestly called information is posted on Twitter." If you are looking for evidence or validation of Twitter's power begin by asking Brad Andersohn Active Rain's Community leader.
For case studies on major American corporations utilizing Twitter to their financial benefit:
It is pretty obvious that neither one of you have spent enough time researching or investigating the hundreds of major brands and companies that utilize these social networks for profit.
Savvy Realtors are using Twitter and Facebook-If you don't believe me check the Twitter group and the Facebook group here on Active Rain for validation. Good luck!
I found out the power of twitter when I started using "tweetbeeps", a twitter search site that allows me to get emailed when certain search terms come up on Twitter, like "moving to St Louis" or "looking for a Realtor".
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
;)
;)
That is really interesting stuff. As big as Twitter is I'm surprised the younger generation hasn't caught on yet. I think since they are using these sites for entertainment rather than business they are staying hooked on Facebook.