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Selling a Home ? Then company is coming - Everyday!

By Karen Otto

Home Stager with Home Star Staging

June 18, 2007 02:33 PM

Imagine a day where company will be showing up on your doorstep - everyday!

I don't know about you but I wouldn't be too happy in that knowledge if I wasn't aware of my guest's arrival. If you're like me, when I host my company I want it to be an experience, relaxing, fun, entertaining and most of all, stress free for me (well I try but once they get here I "let it go"). Now, what does this have to do with staging you ask.... Well, I'll be happy to lead you through that door...

When selling a home buyers are the company that come EVERYDAY while your home is on the market. Let's set the scene:

These are important guests
These are discriminating guests
These guests don't need a reservation (they have an agent)
These guests will definitely open your closets and cabinets (and we know the horror of that - how many of us have thrown things in closets in a hurry when we get the unexpected phone call - "do you mind if we stop by?")
These guests have money
These guests will book their reservation or say NEXT!
These guests have what you need and want (cash and a desire to buy a house)
These guest are looking for an extended stay - for life!

You don't need to be a scout for www.hotels.com to figure this one out. IF YOU ARE SELLING A HOUSE, YOU WANT COMPANY TO COME EVERYDAY UNTIL IT SELLS!

Treat your potential buyers as honored guests, not an unwelcome inconvenience. You've opened the door and welcomed them in through the MLS haven't you?

Staging is a way to not only show your house in the best possible condition but it also makes it easier for you to open your doors on a daily basis to the buyers and agents who will be walking through.

A home that is STAGED is a HOME that is EASY TO MAINTAIN and one that is READY FOR SHOW AT A MOMENT'S NOTICE.

Contact a Professional Home Stager today to get started. You'll be so much more relaxed that you did!

Stagers - WE know houses!

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Donna Grady

Keller Williams Realty - Wilmington, NC

Bringing Home Results

I really enjoyed your post. I love to go in houses that are spic and span. Then I come home to mine after working with buyers, marketing, researching properties all day and wonder where the little clean up fairies are that made the houses I show so sparkling and I wish that they would come to my house every day and work their magic. So I just gave you Stagers a new tag line: Clean up fairies that work magic.

Seriously though my buyers do not stay long in messy houses and generally do not put offers on them. I can tell when I open the door if I will be able to sell that home by the way it is kept/staged.

Jun 18, 2007 03:48 PM

Yvonne Root

rooms b.y. root - Prescott, AZ

Home Stager - Northern Arizona

Karen, If what I'm saying is a repeat of the other comments, it is because I agree with all of them that you have done an excellent job of making this information easy to read and understand. In other words, YOU ROCK!! That is great!

Jun 18, 2007 03:49 PM

Sandra Williams

Rancon Real Estate - Temecula, CA

I've just had a weekend of company for my son's high school graduation, and did your post hit home. There was no way I would have let them in my master bedroom closet!

I would also love to "borrow" this for my listings! I will definitely give you credit. You have hit a home run with this post. It needs to be in your portfolio too. If I were in your area, instead of S California, you would have all of my business!

Jun 18, 2007 03:51 PM

Ana Connell

G & C Properties - Burbank, CA

Burbank Real Estate Agent

Fantastic post! I think your points are spot on!

Jun 18, 2007 04:06 PM

Julie Olsen - Park City Utah Realtor

Equity Real Estate Luxury Group - Park City, UT

It is amazing how some simple things like cleaning and clutter clearing can make such a huge difference without costing anything

Jun 18, 2007 04:10 PM

Jeff Turner

RealSatisfied - Santa Clarita, CA

Great anaology, Karen. The more ways you can drive this home the better. It's critical.

Jun 18, 2007 04:23 PM

Chris Tesch

RE/MAX Bryan-College Station - College Station, TX

College Station, Texas Real Estate

Amen, sister! Also realize that the agent that is showing them the house isn't the enemy!

Jun 18, 2007 04:30 PM

Christy Powers

Keller Williams Coastal Area Partners - Pooler, GA

Pooler, Savannah Real Estate Agent

I am a cleaning machine when I find out that guests will be coming. My mother is selling her house and my brother said that the house never looked that good the whole time they lived there!

Jun 18, 2007 04:38 PM

Catherine Myers

Windermere Bay Area Properties - Walnut Creek, CA

Walnut Creek, CA Real Estate

Christy, sometimes in order to motivate myself to do a deep clean I plan a party! Then I turn into a cleaning maniac.. ! It works for me.

Jun 18, 2007 05:03 PM

Bob & Carolin Benjamin

Benjamin Realty LLC - Gold Canyon, AZ

East Phoenix Arizona Homes

This is a cute post. And all the things you say are so true. Sellers need to be in that mind set until the home is sold.

Jun 18, 2007 05:10 PM

Doreen McPherson

Homesmart ~ Scottsdale ~ Tempe - Tempe, AZ

Phoenix Arizona Real Estate ~

Hi Karen,

Thank you for sharing this. This is great information. I'd like to use it also and of course put your name on it.

Jun 18, 2007 05:22 PM

Phyllis Pafumi

ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ

ReStyled to Sell Staging Homes NJ

Hey Karen this is soooo true, I tell my clients this all the time. I always clean like a lunatic before company comes and I LOVE HOW THE HOUSE LOOKS! I tell clients guests are coming with a large amount of money that could be giving you as a gift, be ready to receive it.

Phyllis Pafumi

Jun 18, 2007 11:40 PM

Karen Dembsky

Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA

Atlanta Home Staging

Will you please come to Georgia and be my marketing manager, advertising director, public relations advisor and director of sales?

You are way to clever!

Jun 19, 2007 01:12 AM

Angel Walker

Keller Williams Realty Atlanta Partners - Johns Creek, GA

Karen, this is brilliant. What a terrific way to explain to our clients what they need to do. Thanks for sharing!

Jun 19, 2007 01:28 AM

Karen Dembsky

Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA

Atlanta Home Staging

Okay, I want to be clever like you.

Even the sign out front screams "WELCOME, Rooms available!"

Jun 19, 2007 01:38 AM

Anthea Click

Fresh Perspectives - www.InsideNashvilleHomes.com - Franklin, TN

Nashville Home Stager - Selling Nashville, TN homes quickly!

Karen,

I love your perspective on this! What a great post!!!! Very well written and to the point. BTW Congrats on being featured!

Jun 19, 2007 03:13 AM

Julianna Hind

eXp Realty - Tacoma, WA

REALTOR, 206-679-4768, Tacoma Federal Way, Auburn, Kent, WA

What a great way to say it! Thanks Karen!

Jun 19, 2007 03:29 AM

Cynthia Sloop

Community Association Manager - Indianapolis, IN

So very, very true! And I don't know why I've not put that together until I saw your post but that is such a great way to look at it and tell our sellers. Thanks

Jun 19, 2007 06:34 AM

Steve Volkers

SVG Real Estate Firm - Grand Rapids, MI

Grand Rapids Real Estate

Thank you for continuing to inform us all about home staging. I love AR were you can learn from so many great people like yourself.

Jun 20, 2007 02:04 AM

Michelle Minch

Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA

Home Staging Los Angeles and Orange County, CA

Karen: You just have a way with words. Thanks for the great ideas on how to explain to clients the importance of keeping a house on the market 'picture perfect'.

Jun 20, 2007 03:00 AM